How He Became an Online Authority in an Odd Niche (Success Story!)

This has to be one of the most perfect examples we’ve found of running both a niche site and a YouTube channel at the same time! Barrett Kincheloe has become a name in the pickleball world with his helpful, authoritative video and written content, and today we interview him to dive deeper into what helped make his success happen.

Barrett’s site:

Have you seen us on Instagram yet? Follow us here to see what work is like behind the scenes:

When you’re ready to start your business to earn online income, check out Project 24, our membership program that teaches you how to work toward replacing your current income with income from websites and YouTube channels in about 24 months. Check it out here:

Also check out our stupid fast and crazy functional WordPress theme, Acabado.

Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.


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  1. Hey income school your content is great and and I am following it past from many months and in coming days I am starting a keto diet blog, as a studies I cannot afford the premium themes so could you please suggest top free themes for my blog which is customizable with elementor looking forward to your reply

  2. Yes! I learned in my industry, even by looking at the giant competitors who are worth 500 million dollars, that social media is worthless. These companies get millions of views on their website. They have millions following their Facdbook & 300k on Instagram but get only 10-12 comments per post and they are well known brands. Even their YouTube is slacking. So I just focus on the website.

  3. Hi – Barrett says that YT is the best thing to do, and yet he says that he makes his income from mediavine (which must be on his website). So what is the value he gets out of YT? I don't get it?

  4. Hey you guys! Your videos are just too cool! I have just started a graphic design channel and have uploaded 2 videos, before I make a mistake I just wanted to ask if the niche I'm into is good ? I hope you get back to this

  5. I've got a few sites all doing pretty well but I'm still yet to properly dabble in YouTube, I made one vid recently for one of my sites but struggled with getting decent footage and writing a decent script, I definitely need to work out how to do it properly.

  6. "The road to success and the road to failure are almost exactly the same."
    — Colin R. Davis. "Success usually comes to those who are too busy to be looking for it."
    — Henry David Thoreau. "Successful people do what unsuccessful people are not willing to do. Don't wish it were easier; wish you were better."
    — Jim Rohn. Hi guys! Let me just share to you a short story. We own a cookie shop business in our college town. When we first started it, we just graduated college and were living in our car with very little direction, just a huge passion to be successful. I started it out of a local bagel shop in their off hours at night with my boyfriend, Bran. It was a crazy experience but it worked! We became a success! And how we have our first storefront location (a second one currently under construction but launching soon!) We started it to fund a year long backpacking trip around the world and to be successful while living the life of our dreams.

  7. Hey guys, awesome video!

    Not sure if anyone has any experience with redesigns, but is a slight dip in traffic normal when changing themes? I've changed from a rather basic theme to the Pixwell theme — but since I use a third party plugin (Yoast), and since the content didn't suffer any changes (and neither did any of the hyperlinks) after arranging everything in a staging environment, I was wondering whether or not suffering a slight dip in traffic is a normal thing? Thanks!

  8. Great interview, very helpful, thanks! Barrett is also a very good teacher and explains things well. He really boils things down to their essence, so I got a lot out of it.

  9. Very interesting data from this interview. You guys seem to be gradually gravitating more towards YouTube than blogging overall. Which is understandable, since the traffic potential of YouTube is staggering. Not to mention the "face to face" connection you get with your audience via video. Having said that, I struggle to see how to monetize a YouTube channel. Sure, if you have a mega-huge audience, basic YouTube ads can add-up to a very decent income. But for small to medium channels, it seems like it would be very hard to get people to click on any affiliate or info-product links in the video's description? I wonder how many viewers actually scroll-down the video description enough to even see any product links?

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