Does Blog Post Word Count Really Matter?



We kinda got it wrong. Ricky and Nathan discuss the effect that word count can have on the success of your blog post. Does post length really matter? We have an answer, and it’s a good one!

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  1. Re: the extra hour
    As an SEO vendor what I’m doing now is writing let’s say 5 articles for my client and then getting my client onto a Zoom call and recording it. In the call we talk about the key points from each article (5-10 mins each). Then I carve up that interview into 5 YouTube videos and embed each one on the respective post.

    What do you guys think of this tactic?

    Obviously some ppl are better on camera than others but I don’t think it matters.
    As long as the interview delivers authentic information.

  2. So if you're doing a listicle, does it matter if you write more things in your list than what's ranking in top ? like if someone has "top 10 hotels" how do you compete if not make a longer list

  3. 00:01 Word count doesn't matter for blog post traffic.
    02:05 The length of a blog post correlates with social shares, backlinks, and organic traffic.
    03:58 The right length of a blog post depends on the content.
    05:32 Word count does not matter, what matters is conveying the main points effectively.
    07:12 Word count doesn't matter as much as the quality of content.
    08:57 Using video clips in blog posts is more effective than photos and words alone.
    10:40 Adding unique value and perspective as bloggers by conducting research studies or collecting data
    12:24 Applying concepts from staple posts to shorter posts for maximum value

  4. I tend to keep it between 1200 and 2200 words because 1200 tends to be plenty to fully answer a basic question, and over 2200 can become a run-on. I really don't set out to write any specific word count, it just works out that way.

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