The 10 Commandments of Content Marketing – Content Marketing Part 2 – Lesson 1 – SEO Unlocked

Today is another day of SEO Unlocked. Now, we’re going to dive into the advanced parts of content marketing. So this week’s going to be really fun. This week, we’re going to get into the advanced elements as well as writing content that you could be publishing on your own website.

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When you’re creating content, there are many different content types out there and you need to make sure that you master each and every single one because different ones can be used for different things. Some are better for selling, some are better for getting traffic, some are better for getting backlinks. And I want to go over some of the main content types of pieces that I use to generate more traffic.

The first one is the list. You can do list in a unique way in which when you’re going through it, you can integrate it in a conversational type, and here’s the example of someone doing that.

Another content type, this is one of my favorites as well, infographics. You can do it on any subject, any topic. But the key with infographics is not to abuse it. A lot of people go out there and be like, oh this infographic on computers will do really well.

Next type of content, social media. Depending on the social platform, the type of content that they accept is going to vary largely and a lot of the content that you see on these social platforms that you can also use even on your own website is video.

Video is the biggest booming content out there that is going to be more and more popular throughout the next coming year. It’s that powerful.

There are also podcasts as well. You don’t get as many people to attend a webinar because it takes more time commitment from them, but they’re super engaged and they’re much more likely to convert into a paying customer. Tools are one of the best forms of content marketing and it is my favorite, it actually produces a better ROI.

Checklist, people love having a sense of accomplishment and you can give them that with a checklist. So you can create a blog post that has eight steps or seven steps or ten steps and people can go through them step by step.

But when you’re doing content, there is a secret sauce and most people don’t talk about it. It really comes down to these 10 commandments of content outlines. If you follow these ten steps, you’re much more likely to produce content that hits and gets traffic because no matter what people tell you about content marketing, there is no guarantee that if someone or you publish a blog post and write one, that it’s going to hit.

So the first one is word count.

The second thing is the tone.

The introduction is super important.

I also love asking readers questions in my introductions because it creates engagement and it creates that bond between me and the reader.

So by using words that are very descriptive, it allows me to help paint that picture for the individual.

Another way and this generates a lot of sales is through pre-selling.

Then you get into the trigger section.

You also want to cover the subtle musketeer intent.

Then number nine, we get into personalization. You need to add in your own opinion, your own voice, your own flavor, you’re on the slant, your stories.

Then of course, last, but not least, there is the source material.

This is where you cite all the references, all the data that you’re using. That way people can see you as an expert. If you’re using stats and data, don’t just make them up. If you’re getting them from other places, don’t steal them either, cite them.

And if you don’t know how to find the source data, we covered this last week. Where you just Google for any term that you’re looking for information on and then you type in data at the end or statistics.

So I’m a type in, SEO space statistics or SEO data and you’ll end up finding a lot of sites that have stats and data that you can end up citing, assuming it’s relevant to the article that you’re publishing.

So last action steps, I want you to download the ten commandments of the count outlines. Then, I want you to create your first outline. And then, I want you to review your competitors’ content with these commandments in mind.

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What do you think?


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  1. Hi Neil

    I am new to all and want to start a lifestyle blog can you please guide me on what should my post be like or should i straight away start with what is trending…i am confused.
    Also, i would like start watching ur videos so where should i start from.

    Waiting for response.

  2. Hi Niel, I am a new paid member of your ubersuggest site. I love your tool. Still there are many things to learn for operating the site and tool well but i want to know 1 thing. For example – If i am searching for a keyword like CFTC Forex Brokers, i searched Keyword ideas and i found that FXEMPIRE is one the google top list. Then i go to traffic analyzer and go to top pages, then i saw there are numerous top pages with EST Visits in a descending style. So, in your tool, if i want to search CFTC FOREX Brokers Page from the Top Page section is there any search option or quick jump option rather search seaching throughout the list which is really time consuming and painful. As FX EMPIRE is ranking no 1 in google for CFTC FOREX BROKERS then this should be a top page, and how can i find the specific top page from your tool so that i can copy the keywords FX EMPIRE used for that specific top page. I want to get to that page and information from your tool. If you can please help. Thanks

  3. Great course…thanks for ur help…pls create some contents on affiliate marketing on broad and different affiliates sites like clickbank, saleAsale, Amazon, CJ etc which we can we promote…I m unable to get worksheets in ur page…

  4. Hi Neil. Thank you so much for your course. It has been a wonderful learning experience so far. And, a nitpick from this course, "content you're* writing" 😀 Stay safe and have a good day, man. And more importantly, keep on optimizing! 👌👍

  5. Wow your awesome Nail!! I have never been a tech girl but the way you explain this it makes me wanting to learn more and more about this kind of content. I truly appreciate your time🙏🏼

  6. Neil, I'm sorry but as we advance in the course, there is still something that isn't clear for me: The Musketeer Persona is about focusing on your target customer, influencer, or both?

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