Content Marketing is Changing – This is Where it is Heading in 2021 | Content marketing will keep being one of the strongest marketing channels in 2021. But it’s going to be quite different from what you’re seeing right now. Why? Because there’s just a lot of blogs, there’s over a billion blogs. So doing these old tactics won’t work in 2021 anymore. Today I’m going to break down how content marketing is changing and this is where it’s heading in 2021.
RESOURCES & LINKS:
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Alexa – alexa.com
Google Home – googlehome.com
Quora – quora.com
Ubersuggest – ubersuggest.org
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The first thing I want you to do is to optimize your site using structured markup.
That way you have a better chance of getting those rich snippets and that will help you with voice search because in 2021 over 50% of the searches according to Comscore will be voice-related. These devices like Alexa and Google Home are just getting more popular. Whether you like them or not, more people are using them.
You also want to use the header hierarchy to help Google crawl and decipher the important data and pages and content on your site. Now another interesting point, and this is from Search Engine Land, roughly 50% of the searches result in no click.
The next thing you need to do is make EAT a priority. EAT is all about expertise, authority and trust.
Google had a Medic Update a while ago. And what this Medic Update did was, they’re like, “Hey, if you’re Neil Patel, a marketing expert “and you blog about medical advice and surgeries “and what people should do to cure their health problems, that’s not good.”
Next, you’ll see an increased personalization for audiences. Look, there’s content on everything. Heck, even on the Neil Patel blog I have content on everything out there, from e-commerce to paid ads to analytics. There’s so many areas that it doesn’t interest everyone. You’re going to see more personalization in content marketing and that’s what you need to do. A good example of this is Neil Patel Blog.
This is one of my most clicked areas on my website. If you go on the Neil Patel Blog, you’ll see a sentence that says, “I want to learn about” and you can click on the dropdown, whether it’s email-commerce, SEO, content marketing, and all of the content adjusts based on what you want to learn about. That’s really a simple, easy thing to do and by doing that you’ll find that you’ll get more engagement from your audience they’ll stick around your site more, your bounce rate will go down, more people will keep coming back.
The next big trend, AI and machine learning will continue to take precedence. Google had this update called Blur in which it now understands when you type in “Brazilian citizen looking for US visa,” it ends up telling them, “Hey, this is someone in Brazil and do they need a visa to go to the US?” Versus before, a lot of times Google would show results of someone saying, “Oh, US citizens don’t need a visa to go to Brazil,” right? So with their Blur algorithm update they’re able to clearly identify what someone is really looking for, and they’re adjusting the results based off of that.
So look up Quora and see what’s popular in your space and that will give you ideas of some questions that you consider right and content on, and just nail it. It’s not about having a 5,000 blog posts or about 2,OOO, it’s all about having the best blog post that answers that question. You can also use Ubersuggest under the keyword ideas report, that shows all the questions that people are typing in within your space.
Again you want to answer all of those questions to the point because it’ll help you get that traffic that your competitors don’t have, because before Google would just rank high authority sites that didn’t go as specific, but they’re changing this. They want to rank the most relevant site even if they have less backlinks, less domain authority, because, why? That creates the best experience for our users. And last but not least, interactive content and imagery will take off.
So yeah, videos are already booming, podcasting is already booming, but what things they’re doing that nobody’s really talking about, check out my Instagram profile.
You’ll see that I have content that’s micro-content, that is broken down in bite-size educational pieces where you can keep swiping, like a carousel, and that’ll give you like quick statements that will help you find the solution.
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Very useful thank you
What about chatbots?
Golden tips as usual🤩 you're the best Neil 👏👏
Putting an arrow or Point in the starting of a heading,
can it affect bots to crawl the keywords in the heading?
Thank you for the help, just thanks got more to do!
But highly competition…I alwaz prefer health niche that is useful to the public….but clickbank not accepting Indian account is there any solution for dat sir
Is investing time on linkein and instagram still worths a shot in 2020?!
i don't like your art of speaking, be original you are indian, don't use this accent unless you are born in other country, i used to do this in school and it was like a donkey pretending to bark. It is best to be – be original whosoever you are and not imitate others, let them go to hell, its good you know english but if you pretend what you are not then you will be deemed as asshole its true so be original, speak in hindi, those who know about seo, etc from other country they will stumble upon your video and think the same way i am mentioning here, first they think oh another indian video, then they think oh this indian hoaxing like an american, british, european style. Believe me the haters are so powerful that in one minute they change the course of your life, the purpose of your life, they are always their to comment, disagree and find loopholes in your life. So just speak your native language and i know you know hindi very well. After all you are an Indian, and your name will reflect your culture, ethics, and everything. You can change your name to something else like peter, tom, alex, joseph, daniel etc. then people will rename your culture, ethics, religion, and will have different opinion about you. So I have to change my name if I don't want to be Indian. Isn't it…?
Hey Neil, your videos are awesome.
more people will using alexa and google home… yeah… Indonesia Can't relate lol
HI Neil, we are based in Singapore and we teach digital marketing. In some of our courses we share about your platform UBER Suggest, and the website sometimes time out or do not load. On a work day when I use it I don't have such issues but it is slow. Is there anything we can do to speed up the website UBER suggest? We have relatively fast WiFi speed in our office. 40mbps to 80mbps
I want to start a blog but am confused on the niche to blog about but I love bloging. I need a help plz.
Agreed. Content marketing is not enough and it's going to become even more competitive and difficult with AI content producing softwares rolling out. You need to have something interesting to say (i.e. viral-worthy campaigns), and you need to get on video marketing.
Wow!!! People charge thousands for this information. Thanks Neil. .
This was super helpful. I've never even heard of Structured Markup. Never considered the Instagram micro-content either, I was really struggling to think about how to use Instagram for my business. Awesome stuff, thank you Neil!
Fantastic video! Now I have to ‘regroup’ and redesign my blog for ‘rich snippets’.. I see them all the time in search! 😎
No ads…
You made it I just followed you on Instagram. 🙂
Great video !! thanks !!
Great video !! thanks !!
Without E-A-T SEO doesn't work. This is direct or indirect ranking factors – it doesn't matter. Building trust and authority is important for any niches, not only medical where it's crucially important.
What is the Google update called? "Blur"? Can't seem to find it anywhere online.
EAT
Are you the same Neil patel that went to Feltham Community school?, if you are we were in the same year together. I'm Crispin Jac-During!
Thank you
Thanks for the video, Neil. This is very insightful. When using the questions found in UberSuggest do we put them in the content as keywords? Or how do we optimize a post using the questions? I'd never realized the importance of this.
Solid advice here Neil. You gave me some great ideas for swipe-content, never would have thought of that before. I can definitely see the benefit of it though, especially when it comes to users spending more time on your page. Now it's time to get back to the drawing board and plan some swipe-content. Thanks for sharing! 👍
Which software would you recommend to create those image carousels for instagram?
All are true. But you have to focus on things that work right now in SEO and those are backlinks. The higher quality backlinks you’ll have, the higher the chances to rank good.
For DIY low budget option I like to build links based on the step-by-step guides from RankdSEO backlink database.
Neil Patel is the man. Awesome content for creators like me. Thank you Neil
Should I focus on content or backlinks in 2020? My site is just 4 months
How frequently I should update my every post ( Content)?
Is meditation, yoga and tantra regarded as medical? Is sexuality education regarded by Google as medical?
Hey Neil, great content as always! I see that you are very often posting a video instead of a blog post. Is that a trend that we all should follow? Also, can you create some content around the best social media networks to use for marketing? I mean, which are the ones to focus on in 2020? Thanks a lot!
I just cann’t describe in words how much your work means for me. I run a small company and it was very hard for me to deal with seo companies who kept on backlinking my site which was useless and expensive. You made me grow so much, honestly I just can say Thank you!
Brilliant suggestions for one's content marketing. I had never heard of half of what you're saying, but a few years back I purchased one of your traffic products. Excellent work, Neil. I look forward to learning more about micro-content and the Quora Questions as well as Ubersuggest. This was great content and easy to understand. I only have one question, my WordPress site needs a lot of work, so I made another on LeadPages. Once I optimize it, will that work for all you're talking about? Thank you, Neil
THANK U NEIL.
Thanks, Neil. Very informative and brilliant content marketing tips worth implementing in 2020!
Excellent tips and ideas man…..
Nice strategy.💙💪
Could you please explain Header Hierarchy Neil? Not heard of that before.
Hey Neil, thanks for these wonderful tips. May I ask, can you make a video on how to grow instagram on 2020? Thanks.
Hey Neil, If the keywords like 'credit card' has no commercial intent, why is it's CPC so high (>15$)?
And how to find best commercial intent keywords?
Thanks for the tips 📈😉
Thanks it's helpful.
I don’t understand how you know about all of these google updates and changes so quickly. Do you just google “new google updates”?
thankyou neil
How could you do if you're expert in other fields?
For example, Neil Patel is expert in digital Marketing
But also, You know and are really good playing the guitar 'cause you attended to taught on that matter for years
And let's Say You are an expert on photography 'cause your brothers taught You for years (in this example, they'are pros)
Is there any chance that You could create and rank three different webs, each one devoted to one of your talents?
Happy New year bye the way 😊
Love it thanks