If you want to thrive in SEO, you need to build a brand. Companies and websites that have invested in building a brand are becoming more and more prominent when it comes to ranking higher up on search results. But even people who didn’t have a search presence, like Kylie Jenner, have built websites with massive organic traffic because of their brand. Today I’m going to break down how to use your own brand as your secret SEO weapon.
RESOURCES & LINKS:
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Ubersuggest: https://app.neilpatel.com/
SimilarWeb: https://www.similarweb.com/
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You’ve probably heard of using SEO to build your brand, but what about using your brand to build your SEO?
Look, the Kylie Jenner approach. Use your own brand and capitalize on it by creating a business that is valuable to your audience. So much so that she sold 50% of her company for over $600 million.
One of the things that really made her fame take off is when she got her lips done. It started a online craze of people wanting the Kylie pout or the Kylie look. Kylie capitalized this by creating Kylie Lip Kits, which sold like crazy, selling out almost instantly when she released products on her website. After finding huge success in lip kits, Kylie expanded into the entire cosmetics line known as Kylie Cosmetics that is now worth over a billion dollars.
Her genius in capitalizing on her brand got her on the “Forbes” list of the youngest billionaires in the world. She’s also one of the most followed people on Instagram. She markets businesses herself. She used her marketing strategy because her business is her brand.
By simply posting videos and pictures using her own products, people buy them, and that’s how she’s done so well in the ecommerce space. She now ranks for highly competitive keywords like eyeshadow palettes or even blushes or makeup palettes. Her website gets over 1.8 million visitors per month according to SimilarWeb.
Now, Kylie did two big things.
She recognized who her audience was and offered them a product that was value to them.
Not only is she helping her audience, but she’s growing her own brand equity.
This strategy is entirely relevant for smaller brands, and it works for businesses of all sizes. More and more people are creating their own brands, whether it’s through blogs, social media, vlogging. This is a huge market right now, and there’s so much opportunity.
Now more than ever, small online influencers and brands are building their own businesses.
Now, for the second example, I want you to look at me. Look how I grew my brand and capitalized on it. If you don’t believe you can do it, I’m here to share my story so that way you can see how you can do it.
At 15 years old, I started off by creating my own business called Advice Monkey. It was a job website that helped people find jobs. And I created a job website because I couldn’t find a job.
I gained the money by picking up trash, cleaning restrooms at a theme park, and from there I did whatever it took to make money, as long as I wasn’t selling drugs or breaking the law.
But all that money I made, I took it and I dumped it into advertising for Advice Monkey. And it failed because people just ripped me off. So I had no choice but to learn digital marketing all on my own. And that’s what got me started with my story, right, in which I was my own success.
I learned how to do it myself. I implemented it on my website. I got results. Then I started pitching other people and tried to convince them to pay me. Some of it was performance-based. But that’s how I started.
And in 2006, I created my first blog. And through blogging, I started building up a following, and that was the real catapult for my career. I was offering valuable marketing tips and advice. More people were coming to me. It was generating me business.
After learning about my audience and what they really wanted, I then wanted to create a free tool called Ubersuggest.
Now, that tool has allowed me to reach even a bigger audience, and that tool itself generates 15 million page views a month. Now, if I wanted to buy that traffic and on roughly three million visits a month just going to to that tool, it would cost me hundreds and thousands of dollars per month.
My brand in digital marketing has allowed me to get more users to my tool, and my tool, building that brand has allowed me to get more people to follow me individually as Neil Patel as well.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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#SEO #NeilPatel #DigitalMarketing
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Sir I use high ranked videos as many times then that keyword will become ranked of my videos
Hi Neil, did you say you are 15 years old or 50? Please clarify.
And thanks so much for sharing your story , you have encouraged me to put more of myself out there .
Secondly, please how did you manage to be paying bills while you were growing your brand/business ?
Thank you for sharing your story, Neil. I've seen some success with content marketing over the last year, thanks to your educating videos. Your work means a lot to me.
Your each and every video/blog makes my entire day….
Thank You very very much sir… And may god bless you…
Love from India ❤🙂
Thanks for the info!
This is fantastic. Thanks Neil!
Hello sir make it some subetitle videos please
Hi Neil Sir, I am Gajesh Naik. I am 12 years old. I am a techno holic. I started programming at the age of 7. I have skilled myself with 9 programming languages as of now. I did my intern at the age of 9 as a chatbot developer at Buoyancy Consultants.
Doubt: I have a YouTube Channel. I post content related to Programming, sometimes I make short films. How can I get more watch hours? To make myself eligible to enable monetization.
Hey Neil.. if we use our name for the brand, do we have a disadvantage of it ? For example if I use my name + "digital" for my business name just like you 😉 in the long run if my business not become a famus one, I think we will face difficulties to find employees to work with us. Because I feel people are not like to start their careers with the business that have persons name in the company name. What do you think about it ? Highly appreciate your feedback.
Hello Neil sir,
I want to ask you that is it good for me to read your old blogs or I should focus more on recent ones.
because my main source of learning is your blog posts and I want to be a complete digital marketer
Neil you are the most generous man I have "met" thank you for your time and dedication it helps a lot!
Sir, I have a question.I want to start a blog realted to quotes of famous people..same quotes also posted in many other websites..does it cause of copyright?
Sir I want to know is it OK to use article Spinner then I will make some changes after spinning article. Please respond to this question sir, it's a humble request.
What is happened with ubersuggest it's not working it is asking for money please someone tell me why its happening?
Really help tip.
Hello sir. I just want to say I am your biggest fan. I start learning digital marketing and my only teacher is you ❤️.
Thank you, Bro 🙂
Thank you bro.
Fan from Gujarat, India👍👍
Gives best suggestion whenever I hear from him
Hello! I always watch your videos they are very informative. But, I have one error with my Webmaster and can't find any solution on the internet. Can you help me plz? The error is { The tag 'link rel=canonical' appears more than once in the document.
} When I deactivated Yoast SEO plugin then there is no error when I activate Yoast SEO plugin then again I face this error. I just need your help.
Hey neil sir, i have a question… If my blog is technology based like computer/pc specific, can i create an other page in my blog for selling digital wallpapers for pc that i personally made? Do you know what are the procedures? Or does it affect SEO?
Hi Neil, I'm following you since I've started my marketing journey. You are amazing. I need to know how to market and create a brand identity for a software development company.
Hey Neil.. 👍
I love when you use the words like secret, etc. in your videos.
I also like it when you personally reply to messages.
Your story is very inspiring.
Hi neil
I am Abbas.
I am curious how to launch a software website legally?
For example getintopc dot com.
There posts are on Google, they haven't been penalized.
Excellent!
Nice
It's time like these when I am thankful my parents gave me a weird name to help my SEO.
Where I am not thankful for my name: Starbucks
Very interesting information
my dear please make some videos in hindi.. we are not so smart in english
Learning a lot from you always! Do you have any videos on How to fix slow pages errors on website? Thanks
Hey Neil, which Geo targeting software you use for mentioning City many in your copy?
Sir, today ubbersuggest may not work?
Bro put something about growing a yt channel
Thanks, Neil. is Nofollow backlinks can be useful for my website?
Why Neil patel is trying to change his accent ? 🧐
Neil, wanna hear a fun episode?
So, I had a test today.. it was descriptive test..
Know what I did to 'rank among the top results?'
I used a hell lot of keyword stuffing and all those SEO techniques 😆
I scored pretty pretty well 💪😂
Our brand has not developed yet. In such a scenario what is the solution? Getting backlinks is the most difficult process.
Thank you, sir. adding valuable information to our life.