ClickBank + Google Ads Case Study – How to Build a PROFITABLE Campaign (Everything Revealed)

What can $67 get you on Google Ads promoting ClickBank products? Watch behind my shoulder and find out in this case study as I show you everything.

I show you guys how much we made with $67 in ad spend, my exact landing page used, ads, keywords, extensions, you name it!

Let’s get started with this ClickBank case study on Google Ads!

Part 1: Results of the initial case study

I show you the results of the case study first – we made about $250 USD and spent about $67 Canadian.

Usually you wouldn’t be so successful at the start and you will have to fine-tune and optimize before you start seeing profit.

But in this case we got a little lucky and showed some profits already even in our testing stage when we were just looking at keywords.

This means that there is demand for our product, so we just have to take action on the data that we gathered and improve it all the time.

We’ll get into optimization later on in this video, but you want to look at winning keywords, querystrings, devices, networks, etc… and put more focus on the winning variables and take out the losing variables.

Most of the campaigns you begin with will not be profitable and that’s OK – just keep on going and improving.

Part 2: Landing page overview

The landing page I used is pretty much the exact same landing page we created in our earlier video on how to “almost” direct link affiliate products on Google Ads.

You can see that video here:

πŸ‘‰ How to “almost” direct link affiliate products on Google Ads:

I did make a few changes though.

I took the headline image used by Ted’s sales page and used some images in the sales page.

I did ask for permission from the vendor before doing this, and whenever you are taking anything from the vendor’s page, you should always ask unless the affiliate page explicitly says you can.

Everything else was pretty much the same. I took maybe 15-30 minutes to change up some of these variables on the page and that’s it.

One thing I did add to track how many people clicked through to the vendor’s sales page is adding a little redirect page.

You can get this redirect code yourself from this ClickMagick article:

πŸ‘‰ ClickMagick redirect code:

Just make sure to select “Campaigns” from the tab at the top.

Let’s keep going with this ClickBank case study on Google Ads!

Part 3: Ads, keywords and extensions overview

Next, we looked at the exact ads, keywords and extensions that I used for this case study.

The only difference between keywords used here and Microsoft Ads is that I switched to using exact match keywords – I found they work better with Google specifically just because Google hides a LOT of search terms from you and using exact match keywords makes it easier to tell what someone typed in to trigger your ad.

For the ad, the main keyword is in headline 1, call to action in headline 2, and description, same as shown in all my other videos.

If you want more details on how to set up a campaign from start to finish, I’d suggest you take a look at my Google Ads course on my site:

πŸ‘‰ Paid ad network courses:

But I just made some ads for 3 separate ad groups, added relevant keywords, and added ad extensions to make the ads stand out more.

But let’s move on to the last part of this ClickBank case study + optimization tutorial.

Part 4: Optimization

This is where we look at the data and decide what we want to remove and keep.

We are using ClickMagick for optimization here…

Not sure how to set up and use ClickMagick Campaigns? Take a look at this video:

πŸ‘‰ How to set up ClickMagick Campaigns:

You want to go down the list of keywords and separate the “winning” keywords that got you sales from ones that didn’t.

Winning keywords you want to place in their own separate ad groups and losing ones you want to just pause and not use any more.

After optimizing for sales, you can optimize for actions – ie. people that landed on your redirect page.

And that’s the ClickBank case study on Google Ads!

Additional resources:

πŸ‘‰ Free 55-page affiliate marketing for beginners guide:

πŸ‘‰ Paid ad network courses:

πŸ‘‰ Microsoft Ads case study:

πŸ‘‰ ClickMagick redirect code:

πŸ‘‰ How to TRIPLE your CTR:

πŸ‘‰ How to create a 52.68% conversion rate landing page in Unbounce:

πŸ‘‰ Unbounce playlist:

πŸ‘‰ How to set up ClickMagick Campaigns:

πŸ‘‰ How to set up ClickMagick sales tracking with ClickBank:

πŸ‘‰ How to set up Google Ads + ClickBank conversion tracking:

πŸ‘‰ Like my Facebook page!


What do you think?


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  1. Hi ivan appreciate your content. Hoping to apply this and see how it works. Will let you know if it does. Just wanted to know if you have any content on black hat free practices.

  2. hello
    Ivan in this video did you use google conversion tracking and clickmagick tracking? on your landing page
    and for the redirect code do we paste it in the header or on the body thank you Ivan I really appreciate your help

  3. Awesome, Ivan. Showing real stuff that's actually working without even charging money for it. That's very generous. I've also had success with Google Ads and affiliate marketing, but I'm always looking for improvements. The redirection page is genius, hadn't thought about that. Thank you and best of luck to you! πŸ™‚

  4. Ivan for the 3 step course, does it also include how to use bing ads and Microsoft ads or do we need to buy that separately? I’m new to affiliate marketing, but I am committed to give this a try for the rest of 2021.

  5. Hi Ivan. I really like your videos.
    I can't figure something out. When going to clickbank marketplace, the first and most popular results are mostly health supplements. And that doesn't add up to me because they all look shitty as hell. Pills that fix gum problem? Magic powder burns fat? How the hell do these products even sell???
    In every tutorial or case study on YouTube, you never find people promotion those offers.
    What I am actually trying to say is – Do you think these are good offers to promote? Have you personally tried or seen success with pills and supplements? I just can't shake the feeling that they all look scammy.
    I really appreciate your help!

  6. Hey I am beginner in affiliate marketing I followed your video of promoting products of clickbank without website using clickmagick and Microsoft ads its been 7 days I am not getting any sales can you help me out?

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