How to Do Affiliate Marketing on Google Ads (Complete 2021 Step-by-Step Tutorial)

Watch behind my shoulder as I teach you how to promote your affiliate products on Google Ads.

I am using ClickBank as the example network and product here, but you can use ANY product and the same idea will apply and same steps as I cover in the tutorial.

We have to take some steps and they are:

0:00 – Introduction
7:17 – Create a Google Ads account
10:14 – Select a product (ClickBank in our example)
15:09 – Create a landing page & thank you page
40:23 – Set up tracking
54:43 – Set up an autoresponder
1:11:02 – Promote on Google Ads

Let’s quickly go through them step by step and see what we have to do.

We do create a landing page for several reasons.

The first is that Google just doesn’t like links in the tracking template and if you are direct linking, this is the only way to promote your products (add a link in the tracking template).

The second reason we are using a landing page is that we want to build out our audience list and our remarketing list, and this can only be achieved via a landing page.

We also include the thank you page so that we can track how many people signed up and create a remarketing/retargeting list for these people for future marketing.

(1) Create a Google Ads account

👉 Simply sign up for an account at: https://ads.google.com.

Google will provide you with up to $100 in ad spend credit if you spend $100, so you can make some money back after spending some.

Ideally you want to use a gmail account, but any email account is fine – follow the steps, go to the advanced mode, and we’ll meet here again in step 6!

(2) Select a product

👉 In our case, we are promoting a ClickBank product, so just head over to https://www.clickbank.com to sign up.

Make sure to fill in the details correctly – ClickBank has some triggers that can put a block on your account if the information isn’t accurate.

Then just head over to the marketplace and select a product – Custom Keto Diet in our case.

(3) Create a landing page & thank you page

Next, we have to create our landing page. You can use any page builder you like, but I use Unbounce for their dynamic text replacement capability and flexibility in editing.

👉 Free Unbounce 14-day trial + 20% off first 3 months: https://go.ivanmana.com/unbounce

I spend some time building out the landing page and thank you page, but it’s generally pretty simple. Just check out my Unbounce playlist if you want more information about specific component of building out a page, such as adding a favicon or setting up a custom domain:

https://www.youtube.com/watch?v=p6JljKqlwFc&list=PLS46f4aLJ2hOdr6ZRw-9cnSXVWfa0r86i

We would need to then make sure that the landing page button is taking us to the thank you page, and that the thank you page is taking users to the affiliate offer.

(4) Set up conversion tracking

Tracking isn’t easy for an affiliate, especially when promoting on Google Ads.

However it is absolutely necessary because ultimately, you are paying for sales, not for clicks or impressions…

I use a very specific tracking tool (ClickMagick) that allows me to track any affiliate product.

👉 Free ClickMagick 14-day trial: https://go.ivanmana.com/click-magick

Watch the video as we go through this whole process step-by-step of setting up conversion tracking for when are ready to promote on Google, or any ad network really.

I also have a ClickMagick playlist here if you want to know any specific details: https://www.youtube.com/watch?v=eZEkCaZSIJA&list=PLS46f4aLJ2hMFW0iuLowIfpQ0H-Tf4ion

(5) Set up an autoresponder

An autoresponder allows you to gather your most valuable asset (your email list/audience) while paying for traffic or reaping the results of time spent and hard work of SEO.

You can use any autoresponder you like, but I use GetResponse and it hasn’t disappointed me yet.

👉 Free GetResponse 30-day trial: https://go.ivanmana.com/getresponse

We simply grab the API key from GetResponse and plug it into Unbounce and voila – we have now set up the email automation as well with our Unbounce landing page.

For more GetResponse tutorials, check out my playlist here: https://www.youtube.com/watch?v=MXfwCfi-SM8&list=PLS46f4aLJ2hOmmc_KDdG7S0ZfR9FOaLjn

(6) Promote on Google Ads

Finally, the fun part. We are now ready to create our ads and promote on Google Ads.

I don’t spend too much time going over every little detail, but I do go over everything you do need to create your campaign.

I do have a comprehensive 4-hour course that covers Google Ads in great detail, so make sure to check it out.

👉 Full step-by-step Google Ads course: https://amarketingessentials.com/courses/google-ads-search-masterclass/

But you would simply click some buttons, fill in the blanks, and have your campaign up and running in no time!

And that’s how you promote affiliate offers on Google Ads!

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Thanks for watching, and I’ll see you in the next video!

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