Landing Page Design Checklist – 4-Step Conversion Formula



Designing the perfect landing page is a breeze with the AIDA framework. Discover how to use this simple 4 part conversion system to design the perfect landing page.

πŸ”₯Get Access to MailerLite Here: https://www.mailerlite.com/a/brziq0c4cy
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Table of Contents:
0:00 – Intro
0:25 – Attention Check
4:18 – Friction Check
8:03 – Bounce Check
10:11 – Legal Check
12:40 – Outro

Landing Page Design Checklist – 4-Step Conversion Formula

If you need a high converting landing page, then our landing page design checklist got you covered!

In this landing page conversion guide, you’re going to learn how to get 25%, 35%, even 40% plus conversion rates on your landing pages. Learn how to design a landing page for better conversions!

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. Stated simply, it is the first page you β€œland on” after clicking a link.

As online business owners, you want to have a good looking landing page that is ready for sales conversions. But with so many landing page templates out there it’s hard to know where to start. That’s why having a landing page design checklist will really help you achieve this goal.

In this video, we will also share with you the simple four step landing page design checklist that will make sure your pages are ready to convert, and these are: Attention Check, Friction Check, Bounce Check, Legal Check.

A good landing page is literally the difference between a profitable business and a struggling one. That’s why a well-designed landing page can greatly increase conversions for your PPC or email campaigns.

The graphics and images you use can have a big impact on conversions of your landing page design. So to have high converting landing pages, choose wisely on your design.

Of course, building a landing page is not complete without your landing page builder, and the one we can highly recommend is MailerLite. This is the one we use for building our landing pages.

Take note, the quality of your landing page design and landing page copy is detrimental to attract and compel your web visitors to take your desired action.

It’s always better to keep your landing page SIMPLE! No external links, just a minimum amount of form fields, and nothing that distracts from the headline and main benefit of the offer.

Make sure that your landing page is concise and straight to the point. Ask less information because the more you ask, the lower your conversion rates will be. So only ask for the information you actually need in order to follow-up. Learn how to make a great landing page that sells in this landing page tutorial.

So, if you want to have a high converting landing page, our landing page design checklist will surely help you with your landing page optimization – increase your conversions!
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  1. Hi Jason. Thanks so much for this video! I have a question that is not related to landing pages but to a marketing funnel-

    When someone asks me if I have a marketing funnel in my business, does he mean if I have a series of web pages (landing page, sales page, upsell, etc.) built in clickfunnel or another system? Is that what they always mean when they say '' marketing funnel ''?

  2. Hey Jason, awesome content once again!!

    Can you do something that clears up the legal documents? Privacy policy, terms & conditions, etc… I love to get your take on finding good, affordable, and effective legal aid in a business.

  3. Much thanks, I got your video in the perfect moment lol😁, I'm presently in the processes of doin my landing page & you answered my hidden questions, you saved me from a mess of a landing page. Thank you so much for sharingπŸ’Ÿ.

  4. THANK YOU JASON SO MUCH FOR A GREAT EXPLANATION
    I AM A NEWBIE WHO WILL BE BUILDING A WEBSITE WITH WIX
    CAN I BUILD & DESIGN LANDING PAGES WHILE MY NEW WEBSITE IS STILL UNDER CONSTRUCTION ?
    OR MUST I WAIT UNTIL MY NEW WEBSITE IS COMPLETE & PUBLISHED ?
    DO YOU HAVE ANY OTHER TIPS FOR ME ?
    YOU ROCK !

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