Promoting Your Content With Zero Budget – Module 3 – Lesson 1 – Content Marketing Unlocked

Today’s another day of Content Marketing Unlocked, and I’m going to be breaking down how you can market your content.

Hemingway app:

Action Items:

Playlist – Content Marketing Unlocked:

Now when you’re promoting your content, one of the best ways is going to be through Google and SEO, but keep in mind, position is everything, if you’re at the top, that’s where you get the majority of the clicks.

The better your site structure, the better your chance of ranking at the top on Google. And it really comes down to site structure as being a key important element when it comes to your content.

And when you are saying, hey, how do I get these sitelinks? Well, yeah, site structure popularity, but you don’t have to do anything with Google. If you follow everything I’m going to teach you in this lesson, it’ll naturally happen. Google automatically rewards websites with sitelinks, based on great site architecture, and, of course, popularity and high click-through rates.

So what are these sitelinks? What they are is a listing format that Google’s showing on their main page along with several other links. So they’ll show your main listing from your website with other internal pages.

Now, besides structure, there’s actually a lot more things that are important as well. With SEO, it comes down to a lot of factors. One of them is picking the right theme or topic.

So try to get as specific as possible, pick a theme or topic and stick with it.

So first off, you can use a tool, Think with Google, that’ll help you. You can look at different categories, sectors, they provide a ton of different data points, which will help you analyze any space, any sector.

Same with Google Trends, you can put in any category, website, and it’ll tell you popularity over time. There’s also cultural trends. And you can check those out at Think with Google as well. There’s also a customer insights. You can also see this at Think with Google.

So now that we got that away, let’s go really break down how you can rank number one on Google.

Well, first off, I want you to go to Ubersuggest and type in the keyword that you’re thinking about going after. Then from there, in the left hand navigation, I want you to click on Keyword Ideas. Then from there, I want you to find the keywords that you think are relevant to use, and you want to base this off volume, the bigger the volume, the better.

You also want to make sure your content is really thorough in length, the longer the better.

You also want to improve the readability, there’s an app called Hemingway app. It’ll help you with this.

You also want to include the keywords within your meta description tag, not just your title, but also your meta description.

You also want to improve your links, the more people linking to you, the better off you are. So I want you to go to Ubersuggest, and go to the backlinks report, type in your URL, and you’ll see all your new links and lost links.

If your layout isn’t good, you also rank well. So first off, for mobile devices, I consider using Accelerated Mobile Pages, that’s also known as AMP, A-M-P.

As for your website and security, make sure you’re using HTTPS. If you’re not on HTTPS, then people get a notification in the browser that your site isn’t secure and it’s going to hurt your rankings over time.

Now we got the basics covered, let’s go over how you can promote your content with $0 budget.

First off, leverage communities.

I also encourage sharing, like Spotify, a lot of people were using them and sharing the content on what they were listening to on Facebook, that grew them.

And to help encourage that word of mouth marketing, I recommend guest posting. You can go out there and guest posts on a lot of sites.

There’s also growth hacking. It’s that mindset of trying to grow and not just leveraging marketing, but leveraging anything.

Now, one thing that you’ll notice that I do on is I do email newsletters, it’s a great way to get a ton of traffic from attention grabbing headlines to CTA to click and get people back over your site, to creating compelling reasons for people to click through.

There’s also Instagram content. If you have content, like I have blog post content or video content, I’ll share it on Instagram.

► If you need help growing your business check out my ad agency Neil Patel Digital @

►Subscribe: to learn more secret SEO tips.
►Find me on Facebook:
►On Instagram:

#ContentMarketing #NeilPatel #DigitalMarketing


What do you think?


Leave a Reply
  1. Hi Neil. Thank you for this very informative course. Now you talked about site structures. How can I go about making a structure when my site is an online course landing page with only one link <<Enroll in a course>>.

  2. Hey Neil! Just saw that you're replying to every comment, really appreciate that! I wanted to ask something too. I'm running a platform for developers – codedamn[dot]com and specifically codedamn[dot]com/news (where the blog posts go) and I'm looking for having SEO right in place for now. Because this is a small startup, there are a lot of moving parts and things right now to focus on. So would you recommend doubling down on SEO and keyword research and everything right now, or should we just keep writing content on the blog and focus on the product (hoping SEO would catch up automatically in a few months)? We have the relevant opengraph and meta tags in place. Thanks!

  3. I use Ubersuggest, I have been trying to reach out to your team it's been sometime now,
    I have following questions –
    1) How long do I need to publish content focussed on one keyword to rank higher in SEO?
    Assuming I am creating content twice a week.
    2) As I have a B2B saas start-up, So after creating content where all can I publish it other than LinkedIn and Twitter. Basically How to distribute content other than 3 or four social media channels.

  4. Hi Neil, I’m planning to start a food blog as well as a YouTube channel too, but worried whether I can focus on growing both, as I’m a beginner. So, should I just start the blog first and YouTube channel later, or can I start both together? Will it affect the growth of the blog/YouTube as I can’t concentrate on one?

  5. Hello Neil, I Subscribed to your channel recently, can you guide me on how to get more views or orders through Google location of my store? As I don't have a Website I would like to promote my store through Google location of my store.

  6. Hey neil i have a question, i want to start a pet niche website and i can’t find any long trail keywords with zero competition and high search volume . I am thinking instead of writing articles on many long tail keywords i want to create a single article that contains multiple long trail keywords Example like how to care you dog , dog diet , dog breed etc i want to answer every question people search on google. Is it good idea to create one single article with 5-10k words on a keyword with high keywords difficult but contains many long tail keywords with low KD as sub headings or should i write 500-700 words multiple articles on longtail keywords with less KD? Problem is long tail keywords have only 100-200 searches per month. Any suggestions ? Thankyou for reading this long comment 🙂

  7. Hey Neil,
    My current name is mytastyrecipes.
    I was thinking of another name.
    Quick and Easy Recipes will be my tagline.
    Quick + Easy = 1. Quisy Recipes or 2.Quiksy Recipes.
    What do you think about these two names ?
    1. Is it ok to use these types of names ?
    2. Which one you liked from the two ?

  8. Hey Neil I hope you will be fine and doing well.I am Amir Shehzad .I am from Pakistan. I am going Australia for studies.I want to become digital marketer.Along with this I want to start Amazon FBA and further my own ecommerce website.I am confused about chosing a course of studies.Which course of studies should I choose?What you have studied?
    Can you help me?

  9. Please Neil help me I said to you I have website that ranked in Google but suddenly I did find it in page whene I search main keyword, it exist whene I search with " site:" , is it normal? or Google recheck my website again, I reindexed it manually with fetch as Google from two days.
    Please answer me
    Thank you

  10. Thank you, Neil Patel. The Content Promotion Guide is extraordinary. I am learning. I am implementing. This is like another language for me. Very grateful for this information.🦋

Leave a Reply

Your email address will not be published. Required fields are marked *



$1K to $10K CRYPTO TRADING CHALLENGE (10X in 1 Year) Ep. 1

Email Marketing Best Practices 2020 (an Analysis of 2 Autoresponder Sequences)