One of the most important and easiest things we can do to stay ahead of AI and compete with large websites in search, is to build up E.E.A.T. But what can we do to show search engines like Google our Experience, Expertise, Authority, and Trustworthiness? Today, I’m talking with Kyle Roof who holds a patent for his process of testing specific factors to see their impact on the Google Algorithm. Kyle provides us with specific, actionable steps we can take to show E.E.A.T. to search engines and keep our site traffic growing.
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A big thanks to Kyle Roof for all of the great information! I hope you enjoy this conversation as much as I did.
A lot of you will be able to implement most of these steps in just a short evening. Any changes you're going to make after watching this?
Great content. Kyle and Ricky are so knowledgeable.🤗🇨🇦
Hi, how do you edit author page? I can't see that specific page in WordPress.. I'd like to edit it with Elementor. Would a redirect solve that?
I started a blog 2 years ago and due to a number of factors had to leave it – I was just wondering if committing to it now is too late – will Google view it as a dead website and not rank anything in future? 🙂 Thanks!
How to do keyword research for new website
Hey please make video on how to start new website.
Adding NAP in the website and building some citation links will help showing the business is legit?
Another great video. Thanks for keeping us informed. I have learned so much from this channel, and I talk about it constantly to my sister and my friends.
Meh.
I had no idea Organization schema was a thing, or that I could use different schemas for different pages – so that was very helpful!
Not sure if you read comments but I'd LOVE your input on whether you should write individual blog posts based on a heading on a large blog post e.g. On a big blog post about checking your dog for ticks, one heading is how to identify the shape. You answer it but link to a separate blog that is entirely about identifying the shape in more detail.
What's the right balance between interlinking for more traffic and giving the reader all the detail so they feel confident they have the answer they need
As some other people have warned about: be very careful with putting address and phone on the internet. Make sure it's really not tracible in any way. Not sure if this is the best idea for those websites that have not taken off yet, and thus are not a business (not dealing with money)….? What do you think?
It's now Experience E.A.T.
⭐ Great tips thank you!!
Making changes immediately.
@1:30 are you guys brothers??
Excellent interview and an extremely useful video.
It would be great to have a few in-depth videos about all the individual steps to take for EAT.
The EAT course needs a good dose of refreshing
Like some of the others, this went right over my head. Should have covered how to do this or assumed that the listeners were less of an expert.
Some very good information I'll adopt. Sitemap. Page link. Phone number and address!? I had my phone number on a site as suggested and after 6 months I was getting over 100 spam calls/messages a day. I don't know if it was from the site but I did not get them before. Not keen on the idea. But if Google expect it then I guess a non used phone number. I used to go to sites to get email address and business address to send out promotional emails (another life). Now I find most emails are hidden or a 'general' email for many business's with 'no reply'. I still get a ton of junk mail daily. What do you do? Google who push security sign on vs Google who wants you to promote your home address and phone.
"Things work out best for those who make the best of how things work out." _John Wooden
That was interesting. Thanks
How do we make an auto-updating HTML sitemap?
Interviewing without putting the guest face on your thumbnail is kinda weird, Ricky.
Great interview. I was about to share a recent video from Kyle about E.A.T. on the member forum, but this is a great summary.
Thanks for Sharing
So much good information here. Thanks Kyle. Thank you Income School.
Thanks Ricky and Kyle…God Bless Greg
Thank you!