Instagram Ads vs. Facebook Ads – Before You Start

These ad platforms are completely different and choosing the wrong one will spell trouble for your wallet. Don’t waste money on the wrong one.

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📔 Table of Contents:
0:00 – Intro
0:22 – Business Types
2:21 – Ad Costs
3:14 – Creative Styles
5:50 – Outro

Instagram Ads vs. Facebook Ads – Before You Start

Are you torn between Instagram Ads vs Facebook Ads and which one should you start with and is one really going to be better than the other for your business? This video is PERFECT those questions in your mind right now.
Now Facebook is still the number one social platform by daily active users and Instagram is in third place. So when it comes to the question of – are my customers on Facebook or Instagram it’s most likely YES. You’ll note that people use facebook ads and instagram ads interchangeably here because they are under the same platform, but this video is dedicated to calling out mistakes newbies make with instagram ads, and these are the ad mistakes that ruin your campaigns and waste your time and money. However, when it comes to age, if your ideal customers are over the age of 45, Facebook is most likely the better place to start – key word being ‘Start’.

You see even though we can clearly see the demographic makeup of the two platforms is different – it doesn’t actually matter. When setting up your campaigns for Instagram Ads vs Facebook Ads it’s the same settings. Sure, there are less 50 year olds over on IG but that doesn’t mean you shouldn’t bother testing it because you can still tell Facebook to target only those IG users over 50 who meet your customer profile. With all the constant changes, facebook changing to meta privacy issues and rising ad costs there’s a lot to keep on top of with facebook and instagram ads.

This Instagram Ads vs Facebook Ads guide is created so that you can learn everything you need to know about creating a successful ads campaign without spending days researching and testing different strategies yourself. This guide breaks down each step into an easy-to-follow tips on Instagram Ads and Facebook Ads.
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