A Simple Hack to Generating 93% More Ad Revenue



Today I’m going to share with you a simple hack to generating 93% more ad revenue.

RESOURCES & LINKS:
____________________________________________
Ezoic: https://www.ezoic.com/
Google Optimize: https://optimize.google.com/optimize
____________________________________________

Now this hack works extremely well. I’ve tested it on a lot of websites, some websites I’m seeing even a bigger increase from this hack. Some websites I’m seeing a little bit less. But when you average it out, the industry is getting roughly 93% more ad revenue from this hack. And I bet you you’re not using it at all.

So how do you make money from your publishing website right now? Well, you probably make money through AdSense. And if you know me, I’m not a huge fan of AdSense. But if you run AdSense along with other display ads, it actually is a very good strategy, as long as you’re using the right optimization and testing.

But if you want to do really well with AdSense, or any ad format out there, it takes a lot of testing. And as a publisher, this is why you have to perfect everything when it comes to your ads. Because if you don’t, advertisers aren’t going to keep bidding more money for ads on your site. And if they don’t, then you’re not going to make that much cash.

And if you make sure your experience is great, you can decrease your bounce rate, which in turn will boost your SEO as well. If you create a terrible experience and you just shove ads everywhere, and people don’t like it, and they bounce away, it’s going to screw up your bounce rate, your page level experience, which in turn is going to decrease your rankings in the long run.

So let’s go over how you can optimize your ads and some of the variables that you control, and some of them that you can’t. So when you’re running A/B tests the real simple approach is pretty much you’re comparing one variation to a other. You’re comparing how a ad spot in one location may do better versus a different one, or how a ad size in one area is doing better or worse than a other. And you’re tweaking these things to see which variation is going to cause you the most lift, and that’s the one that you eventually end up rolling out and making permanent, because that impacts your revenue in the long run and makes you more money.

Keep in mind that ads have the ability to dilute other ads. As I mentioned earlier, advertisers adjust their bids. Now in a study by Ezoic, it was found that publishers that optimized for CPMs, their revenue often went down.

So why is this? Well ads impact the performance of other ads, and ad bids get adjusted over six to eight week periods. And that’s why I mentioned when you’re running your tests you want to run them for a few weeks, more than a few weeks technically.

You want to run them for usually a month to two months because within that period you’re going to start seeing bids getting adjusted. So what I end up using is this tool called Ezoic. I’ve been using it for a while now. It’s a good software. It uses artificial intelligence and machine learning to optimize base on a lot of different data points. So think of it this way, when I’m optimizing my own website I end up having visitors.

They take literally billions of pieces of data, and I literally mean billions of pieces of data. And then from there they automatically start optimizing.

So Ezoics main purpose is when you end up running your tests that can take you months if not a year, if you’re doing everything manual, and keep in mind it’s not about just how fast you move, it’s also about how many visitors you have.

What they do is they take data points across all the different websites in your category, and even in other categories. They look at all the different visitor types, what you have, what other people have, they get all these data points. And instead of it taking weeks or months, it does it literally in minutes, because they already have this data on what’s working, and what’s not working.

So in essence, what they’re doing is their ads are set up on a per visitor basis meaning ads will be delivered depending on the person who’s visiting your site and looking at them. And it takes into account user experience, which is very, very important.

The big takeaway I have for you is when you’re optimizing for ad revenue, don’t just optimize for income, optimize for revenue, and user experience.

And you can do that in many ways. You can do that an automatic ways through Ezoic, or you can try to do it manually. And of course, time is money.

β–Ί If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

β–ΊSubscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
β–ΊFind me on Facebook: https://www.facebook.com/neilkpatel/
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https://youtu.be/gXzKovmO7pM

#Ezoic #NeilPatel #DigitalMarketing

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  1. Hi Neil! I am moving from adsense to Ezoic and waiting for the approval, but my concern is… is it true that with Ezoic the SEO can be negatively affected because of integrating Ezoic through DNS? I'm using Banahosting and according to my hosting provider the SEO could be affected because of black list of IP addresses from Ezoic due to they will be changing the IP addresses. Honestly These words from the hosting provider don't make sense because Google uses UX, Quality Content Search Intent and Mobile Friendly/Speed optimization as ranking factor and not IP address as ranking factor, please let me know your thoughts Neil, I will appreciate a Billion, because My Website is performing Very well in terms of SEO. Thanks!

  2. Do we make money from website visitors? Also can we sell products on the same website? Such as shoe brands, clothes, sports and school bags and other digital products as well? But yeah can we still make money from visitors after each one clicks on your site? Just like YouTube views. Thanks!

  3. just switched to Ezoic and its very slow process. I am hoping this is better but I am kinda worried the site might be overloaded with ads. IS there specific settings you recommend with Ezoic?

  4. Hi there Neil! I'm setting up a new website and Ik this sounds awful, but I don't want to start using the paid ad stuff like ezoic unless I start making some revenue. Is google AdSense still a good source of ad income and is it good for beginners like me?

  5. Hey Neil, my name is Daniil, i’m 20 years old and I’ve watched/read/listened to a lot of your content on digital marketing, growing your business, advertising etc.
    I have this one question for you: If you were 20 years old, in 2020, what business would you start?

    (Niche, high growth potential, long term run, in-demand market, low/average competition level and the ability to dominate the market in the future)

    P.S. love your content, thanks for a lot of value

  6. Hello sir,
    How to generate xml sitemap for angular framework website?
    I searched for this on internet but got only answer regarding "Blogger – Blogspot" and "WordPress".

    Let me know if thr is any web page link or video link which can guide me to generate xml sitemap for angular website.

    Waiting for answer, Thnx in advance πŸ™

  7. Hello Neil.. I wrote same problem in one of your video on Local Business but realised that it was posted 3 years ago.

    I was not sure you will read it or not hence posting it here as well.

    I am not new to Blogging.

    I have been writing poems for years.

    But this is first time I am on WordPress and learning and following steps narrated by you.

    My query is about running test for Rich Text.. I don't understand why am I getting this result.

    "Missing field 'name'

    Missing field 'image'

    Missing field 'priceRange' (optional)"

    Missing field 'telephone' (optional)
    Please guide through.

  8. Why Ezoic? Why not Mediavine or AdThrive – they are more premium ad networks. By the way, haven't you noticed that your site has become significantly slower especially on mobile devices after turning on Ezoic ads?

  9. Hi Neil,
    I appreciate it of you could answer my question. For my google advertising, I have to choose the target impressions share option. And this is in a very competitive market. Every other competitor has a bigger budget than me, and yet I have no other options but to survive. I usually only get clicks if my ads show on the first page. Can you share some techniques that can help our ads appear on the first page with not much budget? Thank you.

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  11. Awesome video Neil! I started my own SMMA and closed a $2,000 a little bit ago (posted how I did it on my channel) Now thanks to your tips Im sure I can get him great results! Keep up the awesome content!

  12. Hey Neil I've been searching on the internet regarding your bio and I've got to know that you are an angel investor and digital entrepreneur now.
    So, could we expect to see you in Forbes list in future? Do, you give credit to blogging for this?

  13. Apps are going to big because till 2024 95% traffic will coming through the apps and there are lots of case studies where people even teens made millions by developing an app .
    So, how to build this type of apps.

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