Google Analytics (GA) and Google Tag Manager (GTM) – What’s the difference ?

Google Tag Manager and Google Analytics are two free, yet very underrated, marketing tools you can use to dramatically improve your marketing campaigns. They both work in the background to help you track site events and keep conversion tracking from falling through the cracks. This is what each one does, how they are different, and why you should be using both on your site.

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Recommended Videos:
UTM Tracking The Right Way: https://youtu.be/JV1H44IQxDU
GTM Key Concepts: https://youtu.be/gvBLoltIxoY
Ultimate Google Tag Manager Course (Free): https://youtu.be/DOslaKhqPUk

Tag Manager Ultimate Beginners Guide Playlist:
https://youtube.com/playlist?list=PLCTo1pVEZ5UKkmqM-h6pN5qE0o7v8LJ7D

Conversion Rate Optimization Hacks Playlist:
https://www.youtube.com/playlist?list=PLCTo1pVEZ5ULlTTvl_5Wa2eJouvLpG4ZJ

Google Analytics Fast Track Guide For Beginners Playlist:
https://www.youtube.com/playlist?list=PLCTo1pVEZ5UKCVWUT5JG3lRTD_Thu0W3C
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Table of Contents:
00:00
0:05 – Intro
0:23 – Google Analytics
3:08 – Google Tag Manager
5:15 – Tracking Plan
6:25 – Outro

Google Analytics (GA) and Google Tag Manager (GTM) – What’s the difference ?

In this digital marketing tutorial, you’re going to learn the difference between google tag manager and google analytics. We’re going to compare google analytics vs. google tag manager side by side and how they interact with each other.

You can run all the traffic and marketing campaigns you want, but without tracking what gets you the most clicks and sales – there’s no way for you to know what’s actually working. This is where something like Google Analytics and Tag Manager comes in.

While these tools work in the background to help you track the traffic on your site, you will realize that these tools are the ones you need to improve the digital marketing strategy for your business.

First, what is google analytics? How does it differ with google tag manager?

Google analytics is using the power of Google’s tracking on your website. Once you know how to setup google analytics and you already have the codes, you’ll be able to see how many people have visited your site. Likewise, you’ll also know the average time they spent on your site, what pages they visited, and where they left. You can even dig deeper and see demographics like age and gender.

On the other hand, Google Tag Manager is a piece of code you can add to your site that allows you to add more event tracking code to your site. It is a container for organizing all of your codes so you don’t have to add codes to individual pages. Advertising and digital analytics services will give you code that they want you to put on your site or specific pages of your site.

We will also show you a rundown on what Google Analytics and Google Tag Manager do, and most importantly how to use them today to improve your internet marketing no matter how large your business is.

Having google tag manager and google analytics set up is one of the best things you can do to improve your online business strategy even if you are just getting started. You should be using BOTH of these on your website, landing pages, and sales funnels.

There’s one common thing in this google analytics vs. google tag manager video – both tools are FREE! You don’t need to be paying a monthly fee to enjoy using these tools.

If you only do one thing as a result of this video, add google tag manager with google analytics on your site. What’s most important is you start collecting data now!

Level up your online marketing analytics and watch this google analytics vs. google tag manager video.
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