In this lesson, we’re going to break down case studies. I’m going to share seven lessons from the top 50a YouTube channels. Some of these channels you may be familiar with, I’m going to really dive deep into them, so let’s get started.
RESOURCES & LINKS:
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Download the Assets mentioned in this course: https://neilpatel.com/training/
https://www.youtube.com/playlist?list=PLJR61fXkAx13HymYam75l8XRyayA3ail4&playnext=1&index=1
Ubersuggest: https://neilpatel.com/ubersuggest/
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Lesson one, find your focus and stay in your lane. Focus on one topic, one category, don’t try to master 15. YouTube really likes ranking channels that focus, versus channels that are broad and are on everything.
Lesson two, you are a media company first. All media companies have to tell stories really well. And it’s important as you’re building your company to tell a story that people can relate to. Stories are super, super important because not only does it help you build an audience, but when you’re using storytelling and people can bond with you, they’re much more likely to bond for you.
And now let’s go over the next lesson, which is you need to diversify your income from video. Think of a product that you can sell and sell it from the beginning. Think of a service you can sell and sell that as well.
Lesson number four, you need to understand your audience’s purchasing power. What can they buy? What’s the age range? Is what you’re selling, or the services, going to make you a lot of money? If not, what other things can you do to make money off of them? Are there any good affiliate programs? What data do you already have that exists in the space that can help me out so that way I’m not going to waste time or make mistakes?
Lesson number five, play the long game. YouTube is a marathon, not a sprint. A few videos won’t make you a overnight success, that’s why we went over in the previous lessons on how to schedule videos and how to optimize them from the keywords, to the thumbnails, to the research, this what all successful channels do really well.
Lesson six, become an important part of your online community. Look, YouTube is a social site, it’s a social network. You need to meet other community members, you need to connect with them, you need to comment, you need to respond, you need even try to meet some of these people offline. You need to pick up tips and figure out what’s working for others and learn from them. You don’t know everything, I don’t know everything. Things constantly evolve, especially when it comes to social algorithms.
Lesson seven, even if you’re doing everything, you need to be patient. You know, when you look at the tortoise and the hare, the tortoise ends up winning. Consistency, quality over quantity, repeating processes, building trust, that’s what’s going to help you win.
So now I want to go over the exact steps to setting up sequential retargeting.
First, you want to choose the initial video that you want to serve first.
Then you want to create another list by clicking on custom combination option in your audience creation dialogue.
Then you want to change the inclusion parameter to any of these audiences or, fourth, I want you to find the video and add it to retargeting, and click on the done button.
Fifth, I want you to add a set of audiences by clicking the and button. And here you want to select “None of these audiences.”
Six, find all the remaining videos in your sequences and add them to the same, “None of these audiences,” targeting.
Seven, click done, enter your description, and boom, you have your first retargeting step finished.
I know I went through this lesson pretty quickly, but you can go to neilpatel.com/training, click on YouTube Unlocked, and click on week two, video two, and then download the YouTube Technical Aspects guide, and then download your 7 Lessons Guide, so that way you get more step by step instructions, so you can go through everything step by step and not miss a beat.
Do you have any questions? Leave a comment below. If you enjoyed the video, like it, leave a comment. Thank you very much.
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Hi Neil,i don't understand this statement in this video,could you explain ? Thanks …->Heavier branding at beginning leads to good Ad Recall.Lighter branding leads to less skipping from users
Why do most videos “explaining” how a YouTuber blew up never really explain how they actually did it?
Thank You Sir!
Thanks Neil!
Thank you for what you do
Tnxs you sir for information..it's took a lot of Knowledge as a small you tuber..god bless
25.10.2020
Nice Neil for the tips great work!!
Neil, you've come a long way growing this channel. Congrats. This one is packed with little gems. Thanks!
Need more guides to improve on my youtube ch , this is good so that i can follow on cheers
You , Your video and your blogs , websites everything Excellent sir 🙂
Your Fan From INDIA 🇮🇳
Hi Neil , Can you throw some light on the difference between "Watch Time Hrs." and "Public Watch Hrs" on YouTube , Many Creators often get confused while striving to achieve the 4k watch hrs. milestone . As per my analysis barely 9% watch time hrs gets accounted in the Public watch hrs…. do share your thoughts. Thanks
We need a mobile app for ubersuggest. Plz launch an Android app
Hey are u currently in Dubai??
thanks for the tips and guides
I am going to start a digital marketing company and compete against you😀
Great heigh value. I have one question my pixel is limited for 28 day. He don't show old data. Showing just last 28 day data
Its normal???.pls help
I realy got the modivation from u ,cuz u give me the right way to start and thinking in postive way for me and the people who living in countries under the war and trying to find the way to start work and achieving their goals ,realy thanks so much,im rana from yemen
Hey Neil, thanks a lott for these knowledgeable videos. Brother can you please make videos on app store optimisation. User retention.
Guys please do like the comment is you want on the aso too.
hello neil,
i have a website in which i used a theme called Ranna but than i replaced it with generatepress but its been 2 weeks, in google search result only the pages that were in Ranna theme are ranking not my posts pls help me with this
The lesson that i learned is being patient, building quality content, building trust and all of the above being consistent is the path for running successful YouTube channel. Thanks for the lesson Neil.
Hey Neil..can u elaborate the word consistency….i mean how many times shall i upload in one month or week….because quality content takes time ..hoping for a reply 🙂
Thanks a lots
MrBeast has found a special recipe that would be hard to replicate. People just love him and his crew. Logan Paul seems to have become successful on hype and people buy into that as well. Makes it tough to stand out when you are just trying to add value by providing financial education though…
Guys i want good affiliate marketers to promote my product
here's my email>>>Mohamedibrahim2963@gmail
BILLIONAIRE contents buddy….
I liked this, thanks Neil!
Great video 👍
Once again very good and Important information sir. Patience is the key here sir like as you said.
Great content Neil! thank you so much for sharing this valuable content.. appreciate it!!! God bless you..
Thanks for the information.
Hi, What does "rand love" refer to in the Ads Length Tips Section? (Min 9:32 of the Video)
nice