ClickMagick: How to Set Up ClickMagick Campaigns

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Hey all!

In this video, I show you how to use the new awesome ClickMagick Campaigns!

This is an awesome addition to ClickMagick which allows you to track and visualize your entire funnel journey that clients are taking.

It shows you all your stats at a glance and doesn’t require any redirects from tracking links while at it!

So let’s see what we have to do to set that up…:

(1) You need to add the landing page code to your funnel.

Click on “ClickMagick Campaigns” and select “Website Code” after clicking on the little wrench in the middle-right-hand corner of the Campaigns dashboard.

You will be provided with some codes to add to your pages.

The first code that you get is the landing page code, so add it ONLY to your landing page – not every step of your funnel like you would with the Facebook or Google Ads pixels.

You can add this code in the head or the body section of your website.

In Unbounce in my example, I added it before the ending body tag, so that the page would load more fully before firing the pixel – I don’t want to fire the pixel before the page even loads as that probably won’t be a very accurate indication of a website “visitor”.

After you add the code to your landing page, it’s time to go to step 2!

(2) Now you need to add the conversion code to your pages you want to track the “goals” for.

So if you want to track how many people enter their email on your form, you would probably want to add the action pixel on the thank you page following your landing page.

So same as for the previous code – select “Conversion Tracking Code” from the dropdown, select “Action” for the goal type, and copy and paste this code onto the thank you page for your funnel (the thank you page following the landing page, not the sales confirmation thank you page).

Now when someone enters their email and lands on this thank you page, you should see the action pixel fire from the ClickMagick Campaigns!

You would repeat the same steps for your engagement and sales pixels.

It should be probably noted that you don’t NEED these pixels for the funnel to work – but they do make it easier to read the funnel journey that visitors are taking when they landing on your website/funnel.

So depending on what you want to count as an “engagement”, you would want to add the engagement pixel on the corresponding page, and same with the sales pixel.

You can also add a ‘ref’ value as a ‘reference’ to you if you are adding multiple of the same pixels on different pages.

So you can add the same action pixel on different pages to signify different actions, so you would just need to change the ‘ref’ value so you can differentiate between them.

(3) After you add all the code to the corresponding pages in your funnel, you just need to create a ClickMagick Campaigns link, and you’re good to go!

So head over to “URL Builder” by clicking on the wrench again and enter the final URL of your landing page.

You will notice that you need to fill in the details for the parameters.

You can add anything you want in here, and ClickMagick gives you examples of what you can add – whether it’s “Facebook” for the source, or “CPC” for the medium.

You MUST have something added for the first 3 parameters in order for the link to work and the stats show up properly, and the other 2 are completely optional.

But what you put in for these parameters is completely up to you.

You can start by just adding the tracking tokens that Google/Bing accepts right away without even needing to type in “Facebook” for example into the utm_source field.

But whatever you end up doing, keep in mind that you should try to maintain consistency so that you can categorize by these Sub-ID’s later on when looking at your data in ClickMagick Campaigns.

(4) Once you fill in as many of these parameter slots as you see fit (3 minimum), you’re good to go!

In the next videos, I’ll show you how to properly promote these links on Google, Microsoft, and Facebook Ads, but for the time being, you can just take the URL that you have and paste it anywhere and you’ll start seeing the data and stats update real-time!

That’s it!

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