How Does Ad Fraud Work & 10 Ways to Stop Ad Fraud From Killing Your Business

Timestamps below – How does ad fraud work – how to stop ad fraud?
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Ad fraud is a global problem that is killing many businesses out there and can cost some companies millions.

There are many studies out there and many estimate the problem to between $6 billion to $20 billion annually. That means online advertisers are losing that much money to bots.

Here are the time stamps for this video:
1:46 Why Ad Fraud Exists?
2:07 How does Ad Fraud Work?
2:30 What are Botnets?
3:16 How do botnets help fraudsters?
3:45 How does the money flow to the criminals?
5:50 How much is spent on fraud traffic?
6:00 Why not just block bad publishers?
7:05 Why not just run your ads on top placements?
8:30 Ad fraud and arbitrage
9:55 Are media buyers or businesses destined to fail?
11:33 10 Ways to stop ad fraud from killing your business
12:04 Relationships
12:43 Monitor ad fraud
13:50 Build your own source of traffic
14:22 Social media
14:42 Content marketing
15:59 Viral marketing & influencers
16:00 Search – monitor competitors
16:50 Offline marketing
17:06 Use performance marketing & avoid Ad Fraud
17:33 Actively spread the word about ad fraud

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