Get this wrong and you will kill the profitability of your email marketing… Get this right and you will set yourself up for success!
Now, this is just one step in the greater email marketing strategy you need to implement that is covered in depth here: https://www.milesbeckler.com/email-marketing-strategy/
And you will get my top 7 email marketing tips in this post:
https://www.milesbeckler.com/email-marketing-tips/
Get my emails here: https://www.milesbeckler.com/free-course
Related email marketing videos that teach how to write great emails that get opened, clicked and that sell:
https://www.youtube.com/watch?v=YdO5wIuqBWM
How to setup your autoresponder and marketing automation when you are just starting out:
https://www.youtube.com/watch?v=bcMs67rbJa8
This video is all about single opt in versus double opt in. Specifically, you’re going to learn what the right approach is for you in growing your email list and ultimately growing your business online. Because the truth is that it’s not a one size fits all type scenario. And in fact my wife and I operate differently. I run a double opt in list while she runs a single opt in list and there are specific reasons for that and that’s what you’re gonna learn here. So you know what the right ultimate approach is for you. Before we jump into which one, let’s talk about what this is K. so growing your email list, the user needs to give you their email in exchange for your lead magnet. Then the question is, do they automatically go on your list and go into your followup sequence in that moment or that single opt in?
Or do you require an extra confirmation step where they actually have to go to their email, they open up a confirmation email, they click a link and you’re getting a double opt in confirmation. So that’s the difference. Okay. Now you are clearly going to grow your list more slowly with a double opt in, but that’s not necessarily a problem and there’s a lot of marketers who rally behind the idea of small lists of hyper-targeted people are way more valuable than large lists of non-relevant individuals. This is why I could use a tool and go scrape millions of email addresses from websites and that list would be worth nothing to me because there’s no relationship. These people don’t know me. My deliverability would be terrible and I would go right to the spam box. Whereas when my list was only 3,500 subscribers, very small list in my space, I actually won an affiliate competition.
I did over $30,000 in revenue in one week with three emails in one video and I out kind of sold people who have lists of a hundred and 120,000 and greater. And the reason is because it’s more about the relationship you have with the subscribers on your list than it is the size of your list. The size of the list is absolutely a vanity metric. With that said, the other reason, the other key reason why I’m running a double opt in list is the niche that I’m in. So in the world of digital marketing and entrepreneurship, it’s very common for me to be talking about cashflow, income, profits, making money, return on investment, and all of those phrases are really, really close to spam traps. Okay. Those are the types of phrases that when flagged by G mail, my emails will go over into the promotions tab.
And if enough people click report as spam, I’m going to really ruin my deliverability. And the fact that the niche that I’m operating within has a lot of people all pushing webinars and over-hype get rich quick things. My emails may be perceived as overly promotional and people might be more willing hit the report as spam on my content than someone who is potentially in the cooking space. So the other niches where this becomes a problem is anything that has to do with finances, personal finance, making money, whether it’s investing, whether it’s Forex, whether it’s making money, online, digital marketing, et cetera. So that was one of the big considerations. And also my list was brand new. When you’re just getting started, a lot of times certain, um, mailing tools, auto responders will not actually let you run double opt in until you’ve proven that you’re a trustworthy sender because they’re fearful.
You’re just going to go upload a list of random people and start spamming them essentially, right? Sending emails that are unsolicited as if you didn’t get that kind of, um, the confirmation that you could actually email them. So a lot of them, if you’re brand new, they’re just going to prevent you flat out from going to a double a single opt in list and they’re going to force you to go with a double opt in list until you prove yourself as a reliable sender who doesn’t have huge amounts of spam complaints. So I really want to position the single opt in as a great option for people who are new to email marketing. It’s a great option for anyone who talks about anything in the world of earning income, of growing a business, of, of profits, of return on investments, et cetera.
source
Hey Miles I'm doing Telemarketing but I'm stuck in Data can you Help me with real opt-in DNC scrubbed Data
what about weight loss? I have some emails saying (Limited Time Offer) $100 worth weight loss training for FREE!
I don`t want to use double opt in because the reason they give me the email is because they want to close an open loop and to receive an ebook for free aditionally.
So double opt in in this situation or not?
Where have you been! Thank you for this valuable information!
Exactly what I needed….my question is; Should I not add the redirect button on the thank you page?
THIS CHANNEL ROCKS! There's always just what I need after much frustration with other options. THANKS!!!
Hi Miles, In this video, between 3:23 –3:50 or so. There was a confusing scenario about single/double optin for beginners. Was it me, or that seem contradictory in what I understood. Thanks always for your time and tutorials.
So being in the fitness industry if your emails mention things such as weight loss to get shredded, do spam filters usually attack things like that?
Great video Miles.
I'm only just getting serious about email for myself, even though I know how important it still is, and I always advise others. Stupid, I know.
I knew a double opt-in was important, but I couldn't remember why. So thanks for clarifying, and all of the extra insight.
Makes sense. Whenever I send a test email with single opt in it always goes straight to spam box. So I still don’t understand how top affiliate marketers advise to do single opt in. Maybe the spam box is profitable
Great content, thanks, Miles!
My Aweber got shut down with NO explaination! Bummer!!!! Can you give examples of services that offer single and double optin autoresponders?
Miles "Happy as a lark with small lists" Beckler
I also implemented the double optin in order to have a more engaged audience and I find that the result is there!
Thanks for the videos
Miles I want to give you some Feedback. I've watched 90% of your videos and I've given them all a like. After subscribing to your email, I promptly unsubscribed for one reason. You were sending me too much mail I do not want to get mail from anyone 3-7x per week. It's way way WAY too much. Give people the option to receive one email per week. Tim Ferriss has a mode called 5 bullet Friday. I know I'm getting it on Friday, and I know what it's going to be. For Miles Becker, I'd rather just find the subject I'm interested in on youtube than have my email blown up. Please be open to my feedback. Give your audience the option to receive 1 email per week. It sucks having too choose between too many emails or no emails from you…
Which one of your videos do you recommend for a service company (step by step) to Facebook, google ads?
So after reading a few comments…
I can see myself and Miles think the same on this.
Having that obstacle for folks (at least for me) worked wonders. And in this case when someone just gave you the email and aren’t willing to go confirm the email – you have to ask yourself do you really want them on your list.
It’s a hot and cold thing for me.
You are either Hot or Cold.
A hot viewer will jump through hoops just to get on your list (I ran a 4 page funnel with double opt-in as a test and from page 1 which saw 1k plus people to those that confirmed was about 300)
A cold viewer – 600 of them left at page 1
Imagine that.
I’ll stick with Double Opt-In for another reason… not everyone uses it in the IM space
Just sharing my two cents.
Nice one Miles.
Assuming you're redirecting to a page that says "thanks for submission, please look for confirmation email and confirm" for new contacts, although your autoresponder knows if the contact has already subscribed (and therefore won't send the confirmation email) and assuming you're still using Thrive Themes/Architect, have you found a way to show a different page upon submission for contacts already subscribed?
Your emails are a great source of learning for me and my wife. Recently, you mailed out something related to the best online business for 2020.
And 1 of the pickup we got is to add "candles" and "soaps" to our existing gift business. Haha… It is common to have people doing these, and we are going to tie up with someone local for such expansion as we get to leverage on others' manpower too! Win-Win is the way to go. 😀 Thanks Miles!!
Miles – You gotta let me send you a Miles Beckler sign for your background – I have a sign company client and I have space on an order I have cutting on wood (c & c machine work) in a couple weeks – I can slide it on the cut sheet 0 cost! least I can do for the motivational shit you do. HMU
My problem with double optin is in my own experience if I don’t get that confirm your email right away I forget and never end up opening emails anyway
I scrub for bulk e-mail status and scrub frequently
This is why I like ontraport all of that could be automated
This is a valid question I had to ask myself earlier this year. After researching I decided to stick with single optin.
Great video, I wasn't sure what to expect when clicking on it but I'm happy I did. this video is making me take action: I have a big list of 60K subscribers collected since 2005 (previous buyers and lead magnets subscribers) and only 3000-4000 opening them regularly (weekly newsletter) going to go and clean those that didn't open a single email in the last year so delivery rate will go higher!
I've been following Melanie's strategy and its been working well for me! For the longest time, the double opt-in worked good but I felt I was losing a lot of subscribers in the process. Now, I moved into the single opt-in, but I regularly check-in to see if there are any spam emails and every 60 days I run a re-activation sequence of those who didn't open any of my emails before deleting. I found that my open rate went up from 20% to 36% right now! It's a bit of additional work that I'm willing to put in for not missing out on those subscribers. And yes I'm in the health and fitness niche.
It sounds like the primary reason you do the double opt-in is NOT to prune your list — that’s just a side effect. It sounds like you do it to protect yourself from Google flagging your content as promotion/spam. If you did the single opt-in and did NOT have to worry about Google, then over time, your list would naturally prune itself. Is that right? That’s basically why you have a double opt-in and Melanie doesn’t: because she doesn’t have to worry (as much).
Hey man, if someone buys the Ask-Angels’ OTO, do you guys send them through the same autoresponder as non-buyers? Or do OTO-buyers go through a different AR?
It would be great to have a visual example of how does a double optin looks like in your funnel. I mean what sequence do people see? Let's say you're doing double optin and you're using aweber, then after they submit their info what page is shown to them (I suspect is one from aweber) and then, are they automatically taken to the OTO or they should click on a button in order to go to the next page? Sorry if it sounds confusing
1,000 TRUE fans!!!!
Boom, love the why I do this, why Melanie does this explanation!
Hmm…in that single-opt-in type of mail sequence I guess I would fall through, because I have images disabled in my e-mail software, which means that your sending engine would assume that I'm not opening the e-mails and swoosh remove me after 45 days. That's a pity, no?
Right on cue, miles. Thanks. What got me thinking about it honestly is that I'm running my second ever round of Facebook ads thanks to the recent 21 day epic ads challenge and I'm finding that facebook is recording leads but they're not actually showing up on my list. I do double opt in and wondering if these people aren't actually confirming the subscription? Not sure.
Great video. I was thinking the same. A serious individual will double optin.
Miles – Thank you! I was JUST NOW working on this. Great concepts. I love the immediate scrub and long-term scrub automations. Your buddy (Dave Wooding, right?) from https://integratepro.com/ looks amazing. Integrations, automations, and workflow get me more excited that just about anything else. 😉
2 QUESTIONS (if you get a moment):
1. SCRIPT FOR SEO? Do you include the entire script of your video (or close to it) in your video for SEO purposes?
2. TELEPROMPTER? And, do you use a teleprompter? Your smooth, conversational style, without "um" or "uh" with such a long video was amazing.
Anyway, thanks for the great content.
Hi miles, love this video! Im actually planning to put an opt in , my niche is about starting a certain business so double opt in would be a great option! Is there a way to outsource a developer to create opt ins?