Marketing your company when you have no competitors is super easy. But what do you do if you’re competing in some multibillion-dollar companies and you’re in the most competitive industry ever? Today, I’m going to share with you how to market yourself in the most competitive industry.
RESOURCES & LINKS:
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How to Do SEO in a Competitive Industry When You Have No Money : https://youtu.be/wWiSShEGyHA
How to Create a Personal Brand and Get Noticed : https://youtu.be/OjA5uYe7PW0
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Can you guess what industry I’m in? I’m in an industry filled with other marketers.
I compete on the SEO front with other SEOs.
I compete on the paid advertising front with other people who sell paid advertising services and specialize on that.
I compete with other email marketers who market themselves.
I compete with other bloggers who specialize in helping other companies blog and generate content.
Whatever the form may be of digital marketing, I’m competing with all these people.
I’m in the most competitive industry ever. I’ll show you how you can beat other people in the most competitive industry, because if it works for me, it’ll work for you, and there is not an easy solution to this, because this can be different for every company, but it’s to disrupt.
The way you market yourself and beat everyone, the way you market your company is to disrupt the whole industry.
How many of you have heard of Ubersuggest? If you have, let me know in the comments.
I’m curious, because if you have, my point is proven. I took what everyone was doing in the marketing industry,
the digital marketing, they are making a ton of money selling paid tools.
I took all of that and I released it for free.
I lose hundreds of thousands of dollars a month on this, but you’re wondering, Neil, why do you do this?
Well, it’s because I know that if I give something that everyone’s used to paying for free, I’m going to gain all those eyeballs.
Even if my product doesn’t have all the features, some can even say it’s not as good, everyone has their own opinions.
Heck, you can even use data to say mine is not good, but I did something that’s disruptive to the industry.
I shook it upside down.
If you do that, you can get a ton of eyeballs.
That is how you beat your competition.
You don’t build a better search engine than Google and out-market them by copying them.
You do something that’s drastically different.
You do the opposite.
Now, what is that? Well, first off, you don’t have to spend a lot of money.
That’s a huge misconception.
If you want to disrupt any industry, you do not have to spend a lot of money.
Yes, I may be spending 200,000 plus a month, that doesn’t mean you have to be.
The second thing you need to know is, by disrupting, it’s not just going to happen overnight by being like, I’m going to do the opposite.
That could be by releasing something for free.
What Slack did isn’t, hey, we’re going to end up releasing a free product, just make everything for free.
They went after Skype, but how does Slack do it better?
They created a better product.
Did you know that roughly 20, 25% of the Slack’s free users upgraded to a paid account?
That’s at least according to Mary Meeker’s annual report. Not only do you got to do something that’s completely disruptive, but when you are doing it, you don’t have to spend money, you’ve got to figure out what users want.
If you can’t figure out what users want, you won’t know what to create.
The third thing that you need to do is go all in.
So when you create something that’s disruptive, you figure out what people want, you got to push it hard, create that press, scream from the top of the buildings, scream from the rooftops.
Last but not least, you need to execute super fast.
Time is not on your side. Your competition is going to try to crush you, especially because they have more money than you, but if you can execute fast, learn from your mistakes, move really quickly, even if you’re not perfect, that’s okay.
If you do all of that, that’s how you disrupt the industry.
You may not be able to outspend your competition on pay per click, but you’ll get a shit ton of brand queries, people typing in your name, coming to your site, to your product, to your service, and buying from you.
You look at Mailchimp. Mailchimp doesn’t have the best SEO. MailChimp does well because everyone knows their product is amazing.
You look at Apple. Apple doesn’t rank everywhere on Google for all those keywords, but people still go to them because they built a brand.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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Hi Neil firstly thank you for all your help, it's greatly appreciated. I'm in the travel business in South Africa focussed on Indian Ocean Island Holidays. Would love to fix my business & disrupt our industry. Your advice is very welcomed.
Hi Neil, we just started a cloud desktop service and website so employees can work at home. This helps businesses stay open during COVID-19 but the competitors are deep pocket providers. PPC is expensive; $14/click. Any disruptive ideas would be appreciated.
Hey Neil! I’m a Car accident lawyer in New Orleans. It is the most expensive PPC keywords in the country and Nola is super saturated with car accident lawyers. Do I try and find a niche within the car accident niche? Do I start making funny videos? How would you disrupt this industry through content marketing? Thanks man!
Im in the Travel agency industry
I’m a barber in Tempe Arizona
The industry in which I am doing my startup is automobile and service sector. My competitors pockets are much deeper than mine and they have an experience of over an year and some are moving ahead to Goliath.
Neil can you help me to win seo and steal their traffic.
I just found this great video. I’m in the sneaker industry and I design sneakers. How do I disrupt the industry when there are companies like Nike and other top brands in the field? Thank you.
Psychology of Digital Marketing. Is it good? 🙂
I’m in the marketing consultant industry and the djing industry and I’m unsure of how to disrupt my industry. Thank you for this video!
Hey Neil, Great content any advice on resume writing industry? Thanks in advance!
communications
i use ubersuggest Neil. im in the gardening education industry
Thank you for sharing amazing video.I am a graphic designer
Entertainment and Tourism
I know ubersuggest
Wine Farm
great information sir, I watch every video. I love your videos Thank you sir
Maybe shook ride side up Niel 😀 I'm in luxury travel industry villas and I'm going for new destinations – hopeful your tips will work out let's try cheers
I am fan of ubersuggest
I am in printing industry
I'm in the bicycle industry.
Corporate headshots.
Travel app that connects travelers. And yes I have heard and used ubersuggests (amazing tool!)
Hi Neil, thanks for another great video! I’m in Australia and I’d love to know how to disrupt the sh** out of the online dating industry!!
Great video! Very inspired to disrupt my industry 😉 I'm in the women's luxury tennis clothing industry!
Adventure Tourism in the Himalayas.
Marketing and business coaching
Solar installation industry very competitive in Australia ..how do you think we can shake it.. there are so many companies doing it for cheap.
THANKS NEIL
Web Development for schools
I see almost every 5th of your clips and today it's my first time to comment 🙂 I know and use ubersuggest, thank you for this free great tool! I'm in the webhosting-industry, competing with mega-hosting-providers as well as smaller agencies. Curious about to hear what you will say to this 😀 Thank you 🙏
Getting into tourism industry of Nepal. Need to innovate ways people travel to Nepal.
Thank you for your video! I'm going to take you up on your offer. I'm in legal tech and I'm trying to disrupt traditional law. Do you have any advice? I've already disrupted, and I had press, but I think I also need a digital marketing angle.
Hi Neil
I’m own 7 bicycle retail stores and on line business in San Diego. We’ve had our business for 27 years I watch your videos every week. I’d love to disrupt our industry. Ebike are a growing segment but overall our industry has been trending down for years. Any ideas you have would be awesome 😎 thanks Debbe
and there’s some who watch videos after videos n does nothing in the end 😁
I am in YouTube
Sir start make video in hindi you will grown.
Did you guys here that? Knowledge BOMBS dropped. Thanks Neil! Love all your content.
Dog training
I'm in digital marketing industry
Real estate
Neil Im in the small business loan space-extremely competitive.PPC very expensive keywords 50.00 to over 100.00 a click.Big Boys have way bigger budget .Im doing local seo for my town and a few next to me but little calls and traffic.Set up GMB and im number 1. What can I do?
Well I am using ubbersugest. It is really a good keyword tool.