BEGINNERS | Make More Money Selling High Ticket Products



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Hey everyone, Anthony Morrison here and today I want to talk about why and how you could be charging MORE for your Online Course or High Ticket Program.

Many of the students that come to me asking how much they should charge for their courses, and because their main concern is getting as many people in their program as possible, they often try to sell their course at a very low price point.

Well, there’s a lot of value in low-ticket courses, I sell plenty of them myself and highly recommend them.

But if you’re just getting started selling online courses, you may be surprised to find that I actually recommend you BEGIN with a High Ticket Course for your business.

||| And YES, these principles apply if you’re an Affiliate Marketer as well! |||

Intrigued? Confused? Let’s dig in to the reasons for this in today’s video.

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  1. I've got an idea to create a course and willing to put the work in but once it is created I'm not sure what the price point will be. I was thinking $297 is this consider low ticket?

  2. I never even considered this, assuming that I needed to start low-ticket because that's what all a beginner was capable of doing. Thanks for giving me a different way to think about this.

  3. Anthony, this is good advice that you have provided to folks who are just starting out. Truthfully, this information will also help experienced marketers who have not focused on selling high ticket services and/or creating their own high ticket courses. I find it is so important to always be thinking about what's needed in the market place to serve others. Moreover, doing random sample testing what our potential customers are looking for. As always, thank you for your sharing and step-by-step methods for moving people forward.

  4. Thank you again Anthony for sharing your thoughts and knowledge on this important topic. The principles you talked about apply to almost all high ticket products sold online not just courses. It has given me a better insight into promoting higher ticket products and removed some of the fears that come with products of a higher monetary value.

  5. Thank you, Anthony! Another amazing video. If you use Pareto Principle, 80/20, you want to sell various price levels. As you get more customers, some will pay for higher ticket courses. Higher ticket course are great. Do the same work as a cheaper course, and make more $$! Working with Anthony is great! Anthony is a great teacher and mentor! Yep, the person who sells more, expects more, and is more serious about going through the material like a teacher and want to master what they are learning. Personalized, hight ticket customers. You don't need a lot of customers. Get together with your customer, audience and unify them, communicate with them, share your vision. People will resonate with you. High or low ticket items? It depends on who you are targeting and what your goal is.

  6. Yes, I can understand your strategy. If you can develop a higher ticket course, you can build up your capital to invest in a support team to help manage the lower ticket items. I think most people think they need to start off small and then work their way up. It may also be a question of confidence. When someone starts off small they feel they can make mistakes and learn from these mistakes (and even successes) which can help their confidence. Then when they charge more for a higher ticket item they have already build up their confidence which is something that someone needs when charging for a higher ticket item. Thanks for the video Anthony.

  7. Hi Anthony. Thanks, once again, for sharing your knowledge. You are an excellent teacher and sales representative. I see that you really love what you do and want others to love it, too. I really appreciate your time, preparation and, infectious enthusiasm.

  8. Definitely agree @AnthonyMorrison! A lot of people don't value lower priced items or courses as much, won't take action because they have no real skin in the game, then blame the course or person selling it for "failing" them.. The customers who are willing to put their money where their mouth is & take a leap into a higher value product are the keepers, who want to change their lives! 👌💗

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