How To Create The Perfect Blog Post

Today I’m going to teach you how to create the perfect blog post.

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The first thing you need to do when you look at a blog post and especially if you want to create a perfect blog post, is it all starts with the title.

So ways that you can make your headline more appealing is you can use numbers, like lists. In addition to that, you want to keep your title short and to the point. When you do that, in general, you’re going to get more clicks.

Now they won’t always be short and to the point but we found is generally around seven words, a little bit less is great, not bad. If you have too many more, it’s overwhelming. And we found that that’s how you structure the ideal title.

Now when you scroll down, you’ll also notice that on my blog, I have a image at the top. A picture says a thousand words, you want to use a image because that’ll attract and draw people in.

Next you’ll notice, I always have a introduction. So with your blog posts, you want a structured introduction. Anytime that you mentioned stats and data from other websites, make sure that you link to them. It provides that social proof that you’re authority or expert.

Google has this EAT algorithm; expertise, authority, trust, technically is part of the algorithm. So they’re looking for people who showcase that, because if you showcase that you’re going to rank higher in the long run. Then what you’ll notice is as you scroll, you’ll notice subheadings.

The reason I do subheadings is you want to think about your blog posts as a book. You have the title of the book, which in this case, will be a title of the blog post and then you’ll have like chapter one, chapter two, chapter three.

And they’ll breakdown what they are and they may have titles for each section because it ends up breaking down to the reader, what they’re going to learn when they just skim through. And as you can see, as you skim through this blog post, you’ll see many different headings. Each heading is what the section is about and it allows someone to skim.

The next thing you’ll notice is different media formats. So you see images here, you’ll see video there. Sometimes in my post, I’ll also embed audio from podcasts but you want to use multiple media types to help describe and help convey your message because people consume information in different ways, whether it’s video, text, images, so you want to use different formats.

The next thing you’ll know that I do is I use ordered lists. Ordered lists help people skim and get the information much quicker. You don’t always have to label them as number one, two, three, four, you can also use bullets like I’m using here. That also allows people to get their information across quicker. Then what you’ll find is I also have a conclusion. Every post that I write, I always end up with a conclusion, I label it conclusion.

The reason I do conclusion is, what you’ll find is when people first land on your blog post, they’ll be at the top. A lot of people will scroll all the way down to your conclusion, read it and if they want to, if they enjoyed what they’re reading, they’ll scroll back up and read the rest of your blog post. You’ll also notice that my conclusion here, that I end the conclusion with a question and italicize it.

The reason I do that is, it helps encourage comments. As you can see here, a lot of comments, I respond to them, which is another important element because if people know you’re responding, they’re much more likely to come back and continually leave comments. Shows them that you care, that you engage.

And then last but not least, look Google isn’t only site out there. Social sites drive a lot of traffic. I have scrolling social share bands. This allows me to get more shares and more traffic.

So that’s it, if you follow those elements within your blog posts, you’ll be able to craft amazing blog posts that’ll do well. And people will read your content, they’ll share it.

And last but not least, if you can try to do this within your blog posts, try to use the words you or I, it helps create a conversational tone.

You can also italicize some words or bold some words.

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  1. Hello, I had 4 years of experience in the field of writing, About me yes I am a professional content writer and SEO backlink building service I can write any type of article SEO friendly content If you need my help please send me a message blogsservicess gmail com remove space. As I am a professional writer you need not worry while order my service because I am sure my writing will full fill all your requirement.

  2. Hi Neil, I'm just wondering if you can give some piece of advice or maybe if you can do a video about "How to manage your best blog post" or "what to do with your star article". I had a lot of issues in finding any material about that. I'm interested in how I can get the most out of a blog post which brings me thousand of visitors every month and not getting too much out of it. Would be nice a video of tips or special tactics when dealing with your best blog post. Thank you

  3. Hey Neil can a psychotic person be a good creative/content writer? my editor says you write great and then you simply lose touch. my performance is usually marked either A or D. I cant tell them about my mental disorder or they will fire me. its a third world country so no legal protection. I am really worried, Kindly respond to my query.

  4. My boss didn’t want to do listicle type of articles but at least he’s ok with bullet points. I am not fond of conclusion. Anyone use conclusion and how do you feel about it?

  5. Hello. I really don't understand why do we have to select "None of these audiences" when we add another set of audiences? Doesn't it leave out a lot of the retargeting viewers that we want to reach?

  6. Hi neil i have one question ..should i embed video at the top of the article or in the middle? Which one do you think is better in engagement? I make video related to every blog post

  7. Hi Neil,
    Great content as always but a quick question here.
    Why does this post in the video do not have a table of contents, reading bar, or time to read options? Does that make a difference in improving the SEO for the blogs – just getting started here, would love your thoughts on this? Thanks!

  8. Amazing video sir.. Actually this is the perfect video with the touch of perfect blog post.
    Sir you mentioned in the video to use social shares.. Can you tell me which plugin do you use for that Facebook, LinkedIn shares?
    Sir you also mentioned that you have used an image in the beginning.. So is that a featured image?

    This video made my day.

  9. Hello
    Sir I am here to start my Blogging and affilate marketing Career
    So Kindly give me the steps starting from Step 1 to till the best
    I am eagarly waiting for your helping hand to build this career of mine with discipline from my side

  10. Hi Neil, I have a question. I want to target US customers so in order to target US customers do I need to change/migrate my server location to the US or I can use CDN with my current server location which is Singapore. Or should I do both like migrating my website to a server located in the US and also use CDN?

  11. Neil sir please help …
    Some of my original articles are not ranking (rank is greater than 100), but its tag or archive is ranking at 37, 49, 54 etc.
    Why is this problem and how to fix this?

  12. What is your thought process on title tag hierarchy? I tend to use h1 for the page title, h2 for the next level of titles and h3 for the subtitles of those. Do you ever go deeper than the h3 tag? Is there ever a downside to having up to an h6 tag if structurally that make sense for a given post?

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  15. Hi Neil,

    Will you suggest adding Table of Contents for articles?

    Does it have any benefits from ranking perspective?

    I see that you're using it and still ranking well.

    Your suggestion please.

  16. Hey Neil, I think that putting the post content on the left side isn't quite good. For me, I really like a post that has a whole page width image ( at the top ), title in the middle of the picture, and the post content right in the middle.

  17. Neil… I'm really amazed by your experience that flows naturally through the way you convey your message. I'm learning so much from you and your courses (By you I mean all the non verbal skills :D). Keep it up👍👍

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