How to Create a LinkedIn Ads Remarketing Campaign (Step-by-Step Tutorial)

How to create a LinkedIn Ads remarketing campaign? Follow along with me in this video and you’ll find out!

Before you go any further however, make sure that you already set up your LinkedIn account and created a campaign – if you haven’t, watch this video first:


Or if you want the complete 1-hour long LinkedIn Ads tutorial where I teach you everything you need to know about LinkedIn, then watch this video:


That being said, let’s get into it as there are some things we have to do before we are able to create our LinkedIn Ads remarketing campaigns.

Step 1: Add the LinkedIn Insights tag to your website

So the first thing you have to do is add the tracking code to your website/funnel before you can create audiences.

This is because you need to allow LinkedIn access to track your website, so by adding this code, you’ll be doing just that.

If you don’t have Google Tag Manager, you just have to add this code before the closing BODY tag of every single page of your website.

If you have ClickFunnels for example, you should be able to add this code just once for your funnel and it’ll automatically add the code everywhere throughout your pages.

Otherwise, you just have to go ahead and manually add the code on every single page of your site.

If you do have Google Tag Manager, you simply have to copy the code provided and paste it in the LinkedIn tracking code section.

Make sure to select the “All Pages” trigger, so that the code will be added to every page of your site.

And of course you also have the option to send this code to your developer so that they will implement it themselves.

But once you’ve done all that, let’s move on to the next step!

Step 2: Create your remarketing audiences

I have 2 detailed courses teaching you how to create highly-engaged remarketing audiences and then promote to them on Google Ads and Facebook Ads.

Check these courses out here:


In the meantime, all you have to do is create the audiences based on specific URLs.

For example to create a list of people who went to your landing page but didn’t sign up, you would create an audience list of people who visited the URL contains “landing-page” for example, and then create another audience of people who visited the URL contains “thank-you” for example.

When you create your ads, you should be able to include those landing page visitors and EXCLUDE people who signed up.

It’s as simple as that and you would just follow the process for every different audience you want to create.

If you are running video ads, you can also create audience lists of people who watched a specific percentage of your videos.

You can also import your customer list of people who either bought or signed up, and then use that as the basis for your audience lists.

Better yet, you will be able to create a LinkedIn Ads lookalike audience of those customers who already bought or signed up, allowing the LinkedIn algorithms to find people similar in characteristics to those who are in your audience list.

Once you create your audiences, let’s move on to the final step in creating our LinkedIn Ads remarketing campaigns!

Step 3: Create the remarketing campaigns

Once you created your audiences, all you have to do now is create tailored ads that promote to them.

For example for cart abandoners (people who initiated checkout but didn’t complete purchase), you can come up with a special offer coupon or discount to get them to come back.

So for the ad copy you can say something like “take a look at these buscuits, we now have a 20% limited-time discount!”

For people who landed on your landing page but didn’t sign up, perhaps you can provide a little more information about whatever it is you’re offering, or come at it from a different angle.

In our example, to retarget people that didn’t sign up for my free affiliate marketing guide, I let them know that my guide has 55 pages worth of information and includes images and videos, something they might not have known before that might intrigue them even more.

You can also create ads for people who signed up or bought already, upselling them and giving them an option to purchase something else.

And so that’s the idea – play around with it, create your audiences and then create tailored ads talking specifically to these people.

And that’s how you create a LinkedIn Ads remarketing campaign!

Additional resources:

👉 Complete Paid Ad (and Remarketing) Training Courses:

👉 Create your LinkedIn Ads first campaign:

👉 Complete 1-hour LinkedIn tutorial with everything you need to know:

👉 How to do affiliate marketing on Google Ads:

👉 How to do affiliate marketing on Facebook Ads:

👉 Like my Facebook page!


What do you think?


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  1. hey Ivan thanks again for the video. quick question: how can I know the countries of the lookalike audience? cos I can't find a way to filter the locations..

  2. just couple of question on retargeting
    1. How is the audience built ? Is the audience who visited our website and are active on Linkedin or it is audience via LinkedIn
    2. In my retargeting if I put location as US it will be only shown to retarget audience from US and not for all right?

  3. this was very helpful thanks so much Ivan! I would highly suggest you to create more content on LinkedIn ads as there's not much online, and this matched audience thing was driving me crazy lol

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