Welcome to my FREE Local SEO Course – Local SEO Unlocked – Module 1 – Lesson 1

Today I have a new course for you called Local SEO Unlocked, where I teach you how to dominate the local SERPs.

Download the Assets mentioned in this course: https://neilpatel.com/training/
Ubersuggest: https://neilpatel.com/ubersuggest/

What is SEO? SEO is a process of optimizing any given search word or term for a search engine on your site. So what is local SEO?

Ratings are very important. The moment people have four and a half stars or more, they tend to do well. Anything less than that, they don’t do as well, and then beneath that is you see organic results as well.

So let’s go over local by the numbers. 46% of all searches on Google are local. Google 3-pack appears in the top spot 93% of searches with local intent. 18% of mobile local searches lead to a sale within one day. 78% of local mobile searches result in offline purchases, and 71% of the people surveyed say they look up and confirm the location of a business before going to it for the very first time.

Local SEO is very important. About 89% of people search for a local business on their smartphone at least once a week, with 58% of people searching daily. It’s very powerful, and it can drastically change your local business if you rank at the top, but the key is you have to rank at the top because positioning is everything. Over 35% of the clicks go to position one, and if you’re not in the top 10, it really doesn’t make that big of a difference.

The benefits of local SEO is it helps build positive reviews, great business reputation, gets you more foot traffic. It gives your location more visibility, again, more traffic.

So how do you win when it comes to local search? Well, if you’re looking to win, there’s a few things you need to keep in mind. You need to keep your name, address, and phone number consistent, right? Wherever you talk about your business, by keeping that consistent, it won’t confuse people and it’ll help you rank better.

You want to optimize for quality reviews, and then, of course, go for quantity. So you need both high quality and tons of reviews. The more detailed the reviews, the better off you’re going to do. You want to create local content for press mentions, and use Google Maps on your site.

So the signals that matter with local search are things like categories, locations, keywords in the business title, even location as well. Then there’s review signals, like how many reviews do you have? How quickly are you getting the reviews on a regular basis? The quality of the reviews, are they really short? Are they in-depth? Are they five-star, four-star? All that really matters.

Off-page signals like aggregators, or your name, address, phone number consistency, citations, people linking to you.

On-page signals would be, again, like your name, address, phone number, keywords in the title, the authority of different pages, or even your old domain.

Link signals, as I mentioned briefly, similar to off-page signals. The more sites linking to you and the higher their authority, the better off you’re going to do. The more social shares you have, the better off as well, and behavior signals are very important, like click-through rate.

If people search and they click on your result, it tells them that your copy’s appealing. If they go click the back button too fast, it tells Google, “Hey, we don’t like the site. Don’t rank it as high.” And there’s also a lot of tools that you can use that Google gives you for free, such as the Google local search, Google Maps, Search Console, and even Google My Business.

So what do the top-performing local landing pages have in common? Well, there’s a few things. They have great copy, strong headlines, product benefits, things like social proof, teams, contact information, call-to-actions, location, and map. There’s a lot of little things that go into it.

I really will go in-depth in everything you need to do, and what you’ll learn in this course is pretty much how to set up your site so you can not just rank at the top, but stay at the top, which is more important, and continually get the traffic over time.

So in future lessons, I’m going to be going over local keywords, how to find them, how to rank for them, how to use Google Search Console as well as Bing Webmaster Tools, how to create content, and, of course, how to track and improve your rankings. So that’s it. We’re off and to the races.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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#SEO #NeilPatel #LocalSEO


What do you think?


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  1. My Favourite Neil Sir,
    Sir I have one query I hope you will solve it, sir I am following from 6 months and First thing is that before following you I was running after Google adsense and when I watched your videos and blog posts you doesnt used google adsense because you hate googke adsense, this you have told ina a video. Sir but till I dont approved Google adsense and I was also doing affiliate marketing and cpa marketing from 2 years till now I have not earned even a single penny I am not getting the right route please help sir. I have invested more time here please help me from this.

    Please, Please its an request.

  2. Hey Neil! I hope you are well, thank you for your consistantly great content.
    I have a question,
    Do your tactics and techniques translate directly over to the UK. Meaning is there different tactics, rules or things to consider if I am in the UK as opposed to the US?

    Thank you in advance mate!

  3. Hi, I have created GMB account before 3 months. My business is live now but the mobile no. Alone is still under review for so long time. I have contacted GMB support also but no use. Why it's happening what's the solution to over come this issue? Can you please help me.

  4. Thank you, Neil. This course was very helpful! Quick question — my local listing in City Search is outdated (old address) and the only way I can figure out how to claim and edit my listing is by subscribing to Yext. Any ideas?

  5. Hey sir,
    My client website is getting impression for some keywords and these kws are important for his business. Now my question is can we add some of these kws in the footer and header?
    Can I add more categories based on these keywords?

  6. I want to learn digital marketing can i become a digital marketer by implementing your teachings in your videos or do i need to take up a paid digital marketing course

  7. Should I optimize locally with a Google My Business if I'm just a dude with his laptop doing marketing for clients? I don't really have a business address.

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