How To Rank Your Existing Content – Module 1 – Lesson 3 – Content Marketing Unlocked

Today, we’re going to be breaking down how you can optimize your existing content. A lot of you already have websites in which you already have some sort of content, and yes, you want to produce new content, but a easy way to generate more traffic is by updating your existing content. Although on my blog I’m writing roughly four to five blog posts on a monthly basis, my team is updating 90. That’s how much time we spend optimizing existing content and that’s what’s lead us to a lot of traffic over the years. This course is what I would do with my own internal content marketing campaign each and every single day and that’s what I’m going to be teaching you as well.


Action Items:

Playlist – Content Marketing Unlocked:

Here is Google’s Core Update. They’ve had many of these and one thing we’ve noticed is people who update their content on a regular basis are generating more traffic than people who aren’t. Whatever it may be, make it the best piece of content around that topic. And if you do that, you’ll get a lot of traffic in the long run.

What you’ll want to do next is make sure your content is always actionable and useful, because if you do that, you usually will continue to rank in the long run. If the content is no longer relevant, either you want to delete it or 301 redirect it to the most relevant URL.

You also want to make your content evergreen, so you want to remove dates. If you’re teaching people how to get more traffic, why would you include a date because the article isn’t just relevant for today. It also could be used a year from now.

You, of course, want to fix your SEO errors, too, and your dead links because that creates a poor user experience. To fix your SEO, you want to go into Ubersuggest and click on the Site Audit Report in the left side bar.

If you create a project in the Dashboard, which you can also find on the left hand navigation of Ubersuggest, you add your website, it’ll actually check for SEO issues every week so you don’t have to do it manually and will email you ever time it finds new issues that you need to fix.

Another thing I want you to do is update your pages. It’s not just about blog posts. It’s about all pages on your website. This will help you improve authority within your niche.

You want to explore fewer topics but in greater detail. Like, if you look at Wikipedia, they do really well because not only do articles keep getting updated, but they go super thorough on every single topic out there.

Make sure your website loads fast. The Ubersuggest Site Audit Report will tell you what’s wrong with your site speed and how to fix it. You also want to reduce any errors that you have. Google Search Console will show you these. You want to compare your experience to your competition and make sure you have a better user experience. Always analyze and optimize your design. And of course, install the Ubersuggest Chrome extension. It’s free. It’ll keep giving you new ideas on what people are looking for and trends so you can make sure you’re creating the best experience for users.

In essence, you want to take a framework of optimizing your content of looking at your URLs, is it SEO friendly, does it have keywords in there, is your titles optimized, and going back to actually the URLs, if you change your URLs, you have to 301 redirect your old URLs to your new.

Do your title tags have the right keywords? Are you using visual media to make the experience better? Are you linking to other sites to back up your sources? Are you optimizing the images with ALT tags, are you using relevant keywords? You want to also try to include those keywords in the top 100 words within your post. Does your webpage load fast? No one likes slow loading sites? Are you optimizing your page for social shares?

And you’ll want to do this on a monthly cadence. I always rewrite my top pages on a monthly basis, my top blog post. By continually updating and improving, that’s how I keep growing my traffic.

Some action items for you, go to This is the last, and then click on content marketing unlocked.

That way, you can increase your content production. I hope this helps you save a lot of time and generate more traffic with your existing content. It should if you follow everything.

If you have any questions, leave a comment below.

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What do you think?


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  1. Hi Neil, can I embed videos in my already published blog posts? If I start YouTube channel one year after my blog, and I’m converting the blog posts into videos, then I really want blog readers to watch videos too from the blog itself . So I want to include the new videos in those old blog posts

  2. Neil Sir, Do you know How to add Structured data in Google's Blogger specific page/post, unlike WordPress? Because when I added the Tagged HTML in source code of that page/post…Rich results showed it won't come in Rich results….Can you help me?

  3. Thank you very much for your writing and content.

    I am Korean and my English is very poor. So I use a translator a lot when I read.

    There's a site I'm trying to create.

    There is a site that is currently number one.

    Most of the content properties on the top site are curation content.

    Would it help to get traffic in like the menu structure of the site? The content is similar.

    If I googling, is there a chance that my site will be in the top-ranked group?

    Thank you.

  4. Hey neil i have a query about plagiarism, i am using grammarly whenever i check my article Quality it shows that my article is 80 % unique and show other websites details but i never open that websites in my life i know so many articles about same topic is already on many websites but i didn’t copy anything can you tell me how to make it 100% unique.or if i post my article without checking plagiarism or uniqueness what can happen ?

  5. I prefer seeing a date when I read an article. Sometimes I read an article and think, "is this recent?" If it doesn't have a date, I leave. How about showing the date like "updated: 8/1/20"??

  6. When u start a new blog and you have a ton of articles you want to push out does it matter to release all at once or should I spread the out each day week etc?

  7. Hey Neil, thanks a lot for this video. I was previously ranking in the SERPs for the search "are eclipses a strange phenomena" but before a few days I was pushed down and I was just wondering google did that. But now I now what I have to do. So thx a lot

  8. Very Amazing Information Sir. I like the way you explained each and every point on why the updation of existing content is vital to drive the traffic to the website sir.

  9. Hey Neil, this video is great. I am looking forward for the next ones in this series. I have a question: The architecture of my current page is not optimal, URL's are too long and as I have 5 languages, also sometimes I have a mix up there.
    I am thinking of redesigning the structure but although I would make all the redirects, I fear that I would loose many ranking pages. What is your experience there and do you have any tips?
    cheers from Bogota

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