6 Actionable Steps For Better Rankings With Small Websites



You start a website but you still haven’t put out a lot of content. You want to attract a lot of organic visitors from search and social but haven’t been able to build any backlinks or promote your content much at all. Today I’m going to share with you six actionable steps for better rankings for small websites.

THE TRAFFIC GENERATION PLAYLIST FOR SMALLER AND NEW WEBSITES:
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How to Rank Smaller Websites on Google in 2020 – FAST Method for Non-Techies: https://youtu.be/totiNw9Rypc

How to Leverage Content Marketing When You Have No Traffic (Small or New Websites): https://youtu.be/DGaYx22GXNw

How to Do SEO For A Tiny Site With No Backlinks: https://youtu.be/Y772PSqmudo

The Best FREE Traffic Sources for New Websites: https://youtu.be/X9Wk8K_TxlE

How Long Does SEO Take to Work For a New Website?: https://youtu.be/wc_uo1prLg8

The Fastest Ways to Bring Traffic to a New Website: https://youtu.be/LdnWx49LUJc

The Ultimate SEO Checklist For New Websites | Get Traffic & Rankings FAST: https://youtu.be/hci-LWf1v7E
____________________________________________

The first thing I want you to do is capitalize on local SEO. If you’re a local business, SEO is much easier than if you’re targeting large audiences. Google can easily identify when someone is searching for a business that should be in physical proximity. Here are some of the steps that you’ll want to take.

Step one, claim your Google My Business listing.

Step two, add great photos of your facilities, your staff, your clients or services, your products, your food, all that really helps.

Step three, optimize your website. Create a dedicated contact page. The contact page should have your address as well, and a map listings of where you’re located with cost streets as well. Have a separate location page for each business location if you have multiple locations. Include the main address of your business, for all your website pages in the footer.

You also want to make sure you have a phone number, the phone number shouldn’t be 100 number, it should be localized, and you want to make it so when someone can click on that number and it can just dial from their mobile devices.

You also want to add in testimonials to separate your page from your homepage and other businesses in your area. That way people know that hey, you’re a standard business, good service, good product. And of course you want to add local business schema markup.

The fourth step, claim other relevant business profiles. People will frequently use other websites to get information about the business. Yelp, TripAdvisor, Facebook, they’re all good examples.

Step five, always collect client testimonials. I can’t emphasize this enough, reviews are super important especially for localized business, and try to go above and beyond and do video reviews. People love videos, they know it’s real, they can resonate much more.

Now the second strategy I have for you is to focus on video. People gain and retain a lot of useful information when they watch videos compared to reading an article. So capitalize on YouTube, as it needs to generate traffic to strategic assets of your website. YouTube is the second biggest search engine after Google and Google Images.

The third thing I want you to do is make quality content and hire good content writers on a budget. Google typically ranks big sites with in depth content. This can come off as a struggle for smaller websites in terms of ranking.

The first thing you need to do is essentially create blog outlines essentially detailing every aspect of the blog that you want to be touched upon. And you can go to the UberSuggest content ideas, type in keywords in your space, it’ll give you idea of what does well based on social shares, search traffic and backlinks.

The fourth strategy I have for you go after keywords that big brands don’t care to target. Rank on Google is harder than ever, especially with big brands ranking for primary keywords or head terms. Trying to beat these guys on the head terms is nearly impossible and a waste of your time. So here’s approach that’ll get you amazing results and quality traffic with much less effort. It’s targeting longtail keywords. These are three, four, five word queries that drive less traffic, but when you get visitors from they’re much more likely to convert.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

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https://youtu.be/mo_aZOeknBs

#SEO #NeilPatel #DigitalMarketing

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  1. Neil, these tips are exact ones used by every successful website in the beginning and this is a core thing to understand. You are my favourite marketer neil.
    Love from india ❤🇮🇳
    Pawan singh

  2. Hey Neil! I have started a blog site but I got confused to order the categories on my website. Do making like 10 different categories and put relevant content on every category helps to gain more traffic or its a waste task? Which should i need to focus on? A specific category or can go all-round with category-wise? Hope to listen from you as soon as possible!

  3. Hi Neil, virtually all of my blog posts are targeting non-competitive keywords, plus all being SEO optimized, good LSI keywords etc. I've recently noticed that many of them aren't ranking at all in Google. If they were in poor positions it'd be fine because I could work at them, but it feels like I've just wasted a lot of time. What would you suggest I do?

  4. Neil what do you mean by local business scheme mark up @ 1.45? Also slow down mate and use pauses as I had to rewind numerous times and I'm a native English speaker

  5. Neil, I am building an agency website that targets multiple cities. i am creating multiple city pages. i have two confusions.

    1. As I am offering the same services to different cities, obviously my main keywords and a couple of other keywords going to be identical to these various city pages. How can I be safe from keyword cannibalization?

    2. How can I get backlinks for these city pages other than local directories? they aren't very attractive to other blogs or websites right? its just a sales page for my business so how can I get backlinks for them and without much backlink can I rank ?

  6. Hi Neil, I hope you are well. My question is, I own a counselling directory in the UK. How can I rank for local keywords in different location in the you Uk when I don’t have a google my business for all the different locations. For example marriage “counselling in London”. Thanks Stephen

  7. Awesome video Neil! Love it!
    Also what would you recommend to someone just starting out their marketing journey, no website and no paying clients(just one non-paying client), how do you recommend they go out and approach clients or get clients?

    Thanks

    P.S I'm in the paid marketing industry( Fb and Google adwords)

  8. Neil, suppose I have a domain name consisting three words (for e.g. – How To Tech), then which one should I prefer for keywords and in title, either HowToTech (all together) or How To Tech (Separate)?
    Need your help

  9. Hey Neil, I wrote an article and I have also linked it internally, but when the article is finished, then "you may also like" is being shown those articles which I have already linked internally, so it will count in spamming.?

  10. Hey Neil

    When you start a website from scratch there is a lot of work involved, whether its social media marketing, content marketing, paid ads, seo….. ecc ecc..

    This make me
    think that…

    Do it all yourself it's really unrealistic?

    If you would partner with someone ideally 2 peoples would be enough?

  11. Hi Neil,

    I am a super fan and read your content/watch all of your videos with great interest. They're often the highlight of my day! I have a nagging question though and everyone I ask seems to tell me something different so I thought I'd go straight to the definitive expert to get your take:

    I am in the process of creating the URL structure for a small website that has about 50 different category pages. Each category page features individual subcategory video pages that roughly fall under a single over-arching keyword for the entire site. For the URLs, I'm thinking of having just the subcategories alone might make the URL too vague, but I like how they're short. Conversely, if I include the site keyword in each URL it feels more specific and I'm thinking I may likely get more traffic for my top site keyword but it feels kinda spammy to include the site keyword in every URL. Also, is there a risk of pages competing each other in this case?

    Example:

    Option 1:
    /category/subcategory

    Option 2:
    /category/subcategory-sitekeyword

    Thanks so much in advance for reading.

    Your big fan,

    Ben

  12. hi, Neil that's all great what you have explained in this video. Greatest problem I am getting suffered from is "link building" I have sent tons of emails to multiple sites, including small website and and big one. I sent emails regarding broken links, you are linking to out dated post, resource pages, even sent tons of pitches to HARO. In every mail I have sent, I used format guided by you. Getting back links by sending mails is more like a dream for me now. I didn't even received a single reply. Can you help me out with this. Am I doing something wrong ?

  13. Hey Neil, where should i get animated pictures from my blog i write about stories. So i am not able to get proper picture or any picture at all. Can you help . Thank in Advance 😊

  14. Sir I recently started a new affiliate marketing blog….1 week back it was getting some organic traffic daily 2-3 pages, but from last 5 days my site has stopped receiving organic traffic. Neil Sir what can be the possible cause for sudden stop of organic traffic in my site.

  15. I've lost a job and the money which I've got by the job Was peanut compared to my work that's why I want to start a blog because it can fulfill my two wishes first the money to bootstrap my startup and second the email customers which I would get by the blogging.

    Do, you think that start a blog could really helpful in this?

  16. I appreciate the value you bring every video. Starting a new digital content company with some partners and building a website on Wix for the first time. Any general recommendations for a new startup in that field as we build our first site?

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