SEO is Changing – How to Win in 2023



I get asked a lot about how I’m reacting to the latest Google updates. The truth is I have one method that I follow every single time there is an update. I’m excited to share it with you so that you know exactly how to handle it the next time your site is hit.

Here’s the webinar I mentioned in the video: https://youtu.be/wGtcEFjD81I

Here is the website that we revamped the monetization on: https://youtu.be/UUTYXPoLKDA

And here is some info directly from Google on how they organize search: https://www.google.com/search/howsearchworks/

Have a question or idea for a video? Or maybe you want your site or a specific article reviewed. Let me know here: https://forms.office.com/r/9VYNvRUzaN

Check out Project 24: https://incomeschool.com/project24/?ref=45
Project 24 is our membership program that teaches you how to work toward replacing your current income with income from websites and YouTube channels in 24 months.

Also check out our stupid fast and crazy functional WordPress theme, Acabado. https://incomeschool.com/acabado

Also, our current recommendations for blogging, video, and podcasting gear, software, and other resources can always be found at https://incomeschool.com/tools

Have you seen us on Instagram yet? Add us to see what we’re doing behind the scenes: https://www.instagram.com/income.school/

Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.

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  1. I think in the future most people will use AI Chatbots instead of Google for all the questions they have (Which is most of the searches today). Getting their answer right away (Better then snippets), where you can have an aggregated conversation with questions based on the last answer, which is much more natural for humans. How to prepare for this as a blogger? Possible to utilize? Will it kill blogging? Overflow the internet with AI created content?

  2. Being a full time professional in the artificial intelligence field, I always supposed that automated decision making is going to outcompete the SEO. However, I was and am by no means an expert in blogging, so I shy away while discussing these assumptions. I completely agree on the SEO part here. I write at extremely less frequency on my blogging website but I have a steady traffic still. I write about the topics that are more curiosity based than questions based, so it is understandable that there aren't many search queries for what I am writing. It will be interesting to know more about the strategies to incorporate in this kind of niche, which isn't full of direct answers to direct questions of public.

  3. Thank you for sharing your thoughtful content…for putting it out there with the passion that many of us need and strive for. I'm starting to listen to you almost every morning. Your voice and words feels real and genuine.
     I am grateful to have your channel as a source for having a better relationship with myself and the world around me.❤️❤️

  4. What do you think about the new AI, ChatGPT? There has been talk that this AI could kill Google as well as the businesses of those who depend on content creation and SEO on Google. Can you please make a video addressing this?

  5. Hey Ricki, for tool based websites, Users only come to use the tool. How to rank our tool as articles won't be relevant in this case? Similarly for other resource website where resource is main focus of users, they get what they need immediately but how to rank if keywords coverage is not useful anymore?

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