Five Marketing Skills That Are Hard To Learn But Will Pay Off Forever!” In marketing, there are a lot of skills that take a long time to develop. But once you match those skills, you not only will be able to double, triple, heck even quadruple your results when it comes to traffic and even your income as a marketer, if you’re working for someone else or even as a business owner.
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When I shared my career in digital marketing, I knew pretty much only a couple of skills. Writing and driving organic traffic from Google. At least I was very good at those two areas, which helped me grow my businesses pretty quickly while relying on other people to help me in all the other areas that I was weak at.
Over time, I had a chance to work with people who were better than me and experts in those other areas. I learned from them. Continually improved upon them. Tested, and that’s how I got better, even though it took me a long time and it’s continually paid off.
The first marketing skill that’s very high in value, is “Copywriting”. It’s one of those skills that you’re always going to use. Yeah, there are AI tools out there that write copy for you, but they’re not as good as a human. So, you want to get good at writing? Whether writing paid ads, email sequences, landing page copy, or sales videos, “copy” is really important.
I’ve seen skilled copywriters, turn some of my campaigns around, realizing double, even triple the conversions and boost my profits. Learning copywriting is hard because you’ll need to study and practice a lot until you’re skilled enough to produce real results, but it’s definitely worth it. Check out any of the books by Ogilvy, and it will help you with copywriting.
The second skill that pays off forever, is “Analytical Skills”. I can’t emphasize this enough. Without getting a great understanding of the data you generate in marketing, things are not going to work out for you. And trust me, interpreting data in a way that is actionable, clear, and results-oriented, is a very rare skill.
Just because you think it doesn’t may not, you got to have a good understanding of the data and how to interpret it and figure out what action you need to take to actually get the results that are desired.
The third skill that’ll generate a lifetime of returns is, “Storytelling”. It’s a age-old marketing technique that’s been used for thousands of years. People love stories. Just look at you. You watch TV, you watch Netflix. Why? Because they have amazing stories. Learn storytelling. From the emotions, It’s like a rollercoaster, right? Good stories have the ups, the downs, the scary moments, the happy moments.
The fourth skill that is extremely valuable is, “Funnels”. So a lot of people dunno how to create funnels or optimize funnels. Ad costs are continually rising. That means over time, you’re going to be spending more money on your ads. You can check out tools like, “ClickFunnels”, which help you build funnels as well.
But the key is when someone buys from you, how do you get them to buy more? How do you upsell them? Down sell them? Even once they’re a customer, how do you get them to buy from you again? Three months, six months, a year down the road?
The fifth valuable skill set, that you want to learn is, “Good UX”. Now I’m not talking about design, I’m talking about user experience. When someone searches on Google and lands on your page, what are they looking for? Are you giving that to the them? If not, you’re going to struggle. Your rankings are going to drop no matter how many backlinks you build or how many words you write in your text.
You need to figure out what users want, understand them, get into their mind, but not in a creepy way, and provide that. It’s really hard to do. And if you can do that for all the keywords you want to rank for, for all the people that you’re trying to attract; you solve the problems, make it clear, give them the solution as quick as possible.
Not just give it to them, but give it to them as quick as possible. And ideally in an affordable way. That’s how you’re going to do better in marketing in the long run.
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Now with ChatGPT, not really. ChatGPT can produce "good enough" copywriting.
Thank you for sharing with us.
Thank you for sharing with us.
Hi Neil, our company is SME, doing OEM and looking for more buyers. Is hiring marketers helpful? How should I started?
Neil Patel – Simply the best at what he does!
How AI is replacing the Digital marketing & what will be the future in digital marketing ?
👍
Hey Neil, I love your content thanks for sharing.
I'm just starting out as a copywriter but I'm a little worried about the copywriting tools, so is it too late for me to start as a copywriter as there might not be enough need for copywriting skills because of the tools available or would the human touch become more important. What do you think? I'd really appreciate if you could help.
Yes Copywriting pays forever. Imagine Gary Halbert made so much money in it in a manner that he had to hire 40 people to be going to bank to deposit money. Aha! That was incredible.
Hi Neil,can we make fortune just with one skill of E mail marketing rather than focusing or diverting time to learn too many varied skills? Is mastering one skill is something you recommend?
Thank you I learnt a lot!
Super Information About Various Marketing Skills Sir.
I was walking on the road and I saw the golden tree when I went close I saw that it's made of gold and I fetch the gold fruits and sell them and told my family about this tree– my story telling round answer in an interview.. and I got an offer letter…. Hey Neil..any work for me
Interesting, Thanks 🙂
Copywriting is key to attract interest – very difficult to do it well! We focus on spy movie podcasts and vids – and even with a decent following on Facebook, it is difficult to get anyone to do anything Ideas?
From which thing I have to start
SEO
SEM
SMM
YOUTUBE▶️
???
Hey Sir I m jst studying what is Digital marketing is
From which video of u I can start my learning…
Fmly condition is not so stable so i have to earn sooooon…..
Can u help me… 🙏
Agree!!!
Great video as ever
Hey Neil,
I am looking for help.
I have a gaming blog website which have around 450k monthly visitors. My question is how much blogs per dy or per month should I post in my website?
I also have a team of writers currently I am posting around 10-15 blogs each day.
Looking for your guidance
Thanks for the comprehensive and, as always, coolest content and good tips! Got it, saved it, will apply it)
Hey Neil, can you answer from this question, that how to create charts and graphs for free
How do I learn all these skills if possible uply them on my website and business
Is one funnel away challenge is good to learn funnels ❓
Worked as copywriter for decades. It doesn’t pay well. Learn it but don’t make it your full time job, just part of what you can offer.
I enjoy watching your content 💟😁 I guess it’s your character that attracts viewers ) would be nice to know more about organic ways of marketing, Twitter and NFT environment. Thank u