Learn the #1 Marketing Idea from “Breakthrough Advertising” by Eugene Schwartz that will make you more money, guaranteed!
I mentioned the ‘Minimum Viable Funnel’ idea to put test the marketing lesson and you can see that video here: https://www.youtube.com/watch?v=1cEzmc-_GCI
For full access to my free eight week sales funnel training, go here: https://www.milesbeckler.com/pages/sales-funnel-template/
Copywriting is a CORE component in communicating your offer in terms of their desires and to get my free 5 step copywriting framework, go here: https://www.youtube.com/watch?v=iP7rdDZmRp4
Ok, but let’s dive deeper into the topic from this video.
The BIG marketing idea covered in this video is the POWER of Desire!
Desire is ultimately the make or break for your business…
For your sales funnels…
For your Facebook ads…
Does the market DESIRE what you offer?
Now, you need to really understand the POWER of that question above.
The question is not…
“Can you make the market desire your product through your ad?”
But…
DO THEY ALREADY DESIRE IT?
Sorry for yelling.
But this is a HUGE distinction.
And I first learned this from Eugene Schwartz’s book Breakthrough Advertising.
In fact, that is exactly how he starts the book.
I’ll paste his exact words here for you…
“Let’s get to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy. Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exists in the hearts of millions of people, and focus those already existing desires onto a particular product. This is the copy writer’s task: not to create this mass desire – but to channel and direct it.
Actually, it would be impossible for any one advertiser to spend enough money to actually create this mass desire. He can only exploit it. And he dies when he tried to run against it.”
BOOM!
I recommend at least re-reading that and consider writing it out by hand with pen and paper.
It’s that important.
You see, the key to success is really to figure out what your audience want’s to buy…
And sell it to them!
You’ll never be able to create mass desire, but you can channel it!
So, working with this force will make EVERYTHING in your business easier and more profitable.
Because you’ll help more people get what they want.
Simple? Sure….
Easy? Not quite…
But you’ll get better and better as long as you keep your focus on channeling the desires of your market!
If you liked this marketing lesson, grab the URL above and share this video on Facebook or Twitter!
Cheers.
Miles Beckler
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This is excellent. I know all this and read the book. You nailed it in this description.
just noticed flinching of your vdo screen… is that a new AIDA in visual ads ?? I'm just an avid watcher… don't blame me…
since 2017 you still speak the TRUTH that nobody hears for free, but pays to hear by other FAKE GURUS…Hats off man !! Salute to you !!
miles how do i get the course craft course i have. been using your funnel course tho too
Hey Miles. Which A2 hosting program do I need to buy? The $2.99 monthly one or the turbo one?
Hi Miles! Thank u so much for all you're giving of yourself. You are the answer to my prayers!🙏😇
QUESTION- Just starting blog. Should blog name also be specific niche keywords? Like let's say I'm going to write about mens health. Most specifically erectile disfunction- but will cover other topics around that. Since I don't know which area will take off the most, I don't necessarily want to name blog Help for Mens Erectile Disfunction. Although that might rank better. I hope you follow me.
Also, would I have to be an authority, like a doctor, or just someone who found answers to their problems?
Thank u for everything. You truly are a lifesaver!
Kathy
Hi Miles,
What a great video! I gained a lot of insight from this video, and I think this book is amazing. I would love to read it and apply these methods to my business to boost my traffic and ultimately my revenue. Thanks a lot for sharing these amazing ideas with the viewers, it helped me a lot. I would love to get my hands on this book and read it to gain a better understanding. Can you tell me where can I purchase this?
Great video Miles! I received an email from amazon associates saying that they closed my account for not getting any purchases in these 180 days. What's that all about? Does this mean that I've done all that work for nothing? Can I re apply? I would really appreciate an answer cause I'm panicking. Thanks mate 🙂
Your free informative videos are really valuable. Love them! Keep sharing 😊
Best book ever!!
So much VALUE here! I just recently learned this concept and after 4 years of approaching my business as a consumer, this one concept transformed me from thinking about what I could get from others with my business to how can I provide value to them. So many miss this valuable point!
I can't even tell you how much I appreciate your content. Don't ever stop posting.
I have so much to learn about marketing, this book sounds like a must for me.
As always, thanks for sharing such valuable information.
Absolute Gold! Thanks for the reminder Miles. Relevant and timely due to some launches that I have coming. Continued Success Brother!!
That’s for the recommendation!
Miles, thank you very much for sharing… Just curious.. The grains that appeared at 01:38, was it purposeful?
Great video Miles. Everybody needs to own this book even if they aren't a marketer. We're all transferring thoughts to others daily so, why not understand the process of how it's done? You also presented Gall's Law when you mentioned how you created your Minimum Viable Funnel.
miles how i learn copywriting any tips?
Apple (iPhone) created desire long before anything else
Thank miles for sharing this concept