The Mom & Pop’s Guide to Massive Organic Traffic Through SEO and Content Marketing



The Mom & Pop’s Guide to Massive Organic Traffic Through SEO and Content Marketing | You’re a mom and pop shop, and you know no one ever looks at yellow pages anymore. So, they’re likely searching for your kind of business online. You want to be found through Google, but SEO’s too expensive for you. What should you do? Today I’m going to break down the mom and pop guide to massive organic traffic through SEO and content marketing.

RESOURCES & LINKS:
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Google My Business – https://www.google.com/business/
4 Easy Steps to Marketing Your Local Business Online : https://youtu.be/BbNjhpbrRMc
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The first thing I want you to do is leverage Google My Business.

Now there’s a few steps you need to take.

The first step is you have to claim your Google My Business profile.

That way people know it’s your business, and not someone else’s. After you claim your business, you need to have a strategy to attract reviews. If you don’t get reviews, you’re not going to do well on Google My Business.

So ask your clients to review you on Google My Business. Have a printed handout that reminds them to do it, and teaches them how to do it.

Remember, not everyone knows how to use Google My Business and leave a review. Always answer positive and negative reviews. It doesn’t matter if it’s positive or a negative, you want to give your response there as well.

You want to acknowledge the negative reviews and answer them politely, and work to make them better.

Photos of real location, inside and outside. That way people can spot it from the outside, but also they can see what it’s like.

Photos of your staff, how friendly they are. Make sure they got a smile. If they don’t have a smile and they’re all depressed and sad, who’s going to want to show up?

Photos of your most popular products. Your items, your food, whatever it may be. Photos of just customers hanging out enjoying themselves.

By doing all of that, you’re going to to do to much better with Google My Business and rank higher. Cause most people who do Google My Business, they’re not leveraging half these features.

They’re just claiming their profile, and then they’re just asking people to leave reviews. So if you go above and beyond, and you do all those steps, you’re going to to be much better off. Now that you’ve done Google My Business, then I want to structure your website for success.

So, your home page. On your home page you need to have a basic idea of your services. Clearly state that above the fold. Then beneath that you want two to four paragraphs about your business.

Like the location, a map showing where you’re located, a video explainer of your business, or a video breaking down how it’s like to be at your business.

And importantly, on your home page you need to have information on your opening hours.

Even though you’re in a city, there’s probably other surrounding cities where people are coming to your business, right?

I can create location based pages on all these cities on my site that I serve, and break down, you know, how long it takes from Santa Monica to get here, what’s the quickest route, what is it like. Customer tailor the advice to that area or city.

After you create those local pages make sure that those pages are cross linked to each other.

So they can jump from Santa Monica to Beverly Hills. Cause when you cross link them they’re going to end up ranking higher.

The next thing I want you to do is add as many services pages as possible. So if you have 10 services, create 10 service pages on your website. If you only have two services, create two service pages.

Next, create a reviews page on your website. Make sure you’re using proper Schema Markup, cause there’s Schema Markup for reviews.

This way when people are searching on Google they can actually see the star rating and reviews, which helps your listing stand out and get more clicks.

Next, apply the other Schema Markups at the same time. Cause if you’re already going to use the review ones might as well use the local business Schema Markup. Restaurants and lawyers will also have their own Schema Markup.

After you do that, create content for your static services pages.

Go in depth describing your services.

And last but not least, content marketing for local sites is way easier.

If you can just post once a month high quality piece of content, and in your content mention things like your location, people, land mark, events, neighborhoods, institution, this shows Google that you’re a local, relevant business.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
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https://youtu.be/4FC2wfBvHAI

#SEO #NeilPatel #OrganicTraffic

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  1. Your videos are really GREAT! I'm a big fan of yours! Will you please give me an SEO consultation for my tiny blog [FOR FREE]? If you do, it would be great. I have very little money and therefore I don't have enough to pay you. I'm just 18 years old and I'm living in a tiny rural village in Kerala, India. I like a lot like SEO, MARKETING, AND BLOGGING. I'm from a backward family, therefore I'm so poor that I don't have enough money to pay you. Please help me with SEO CONSULTATION. I request you. I need SEO CONSULTATION FOR FREE. If you accept my request, I would be very happy!

  2. Hi,

    I am an old reader of your blog. I want to build a blogging platform that helps Indian bloggers to post on regional content and make money without using ads. I will find ways like affiliate marketing etc so bloggers can make money. I need some feedback so I can execute well

    please share feedback.

  3. Hello Neil, Thanks for sharing your knowledge. We have a flower shop with my wife and we really need your help with SEO . I filled up our info after we went to your domain tool. You look really honest and I would love work with your company.

  4. Hi Neil
    Awsome content !
    I am a website for my hôtel with lot of content about neighborhood.
    Do you think i should copy/paste these articles in Google my business ? Cause these article last only a few days then are removed ?
    Regards

  5. It's amazing how many people don't do what he talks about in this video…What's worse if you follow all his help and try to do it on your own, you'll be at least 10lbs heavier from sitting on your ass eating and implementing…LOL

  6. Awesome tips!

    I have a question

    If I have a food truck how to do I my Google business since there are a few locations

    And let's say I wanted to rank for LA food truck and other neighboring cities, I just make a separate page on my site with just the locations or also write we do service there. Bc if I have 1 service but in many different location, how do I do that?

    Hope I made sense.

    Thanks again Neil!

  7. Hey Neil , i am an engineering student and wanted to be a marketer and along with that i am learning AI how do you think i should pursue my dream to utilize AI in marketing and any ways to start this up. it would be great if you could suggest me a way.

  8. This video was AWESOME! Thank you so much!

    Question – I operate a Wedding DJ Service. We are not near major cities. We work in smaller towns – Harrisburg, Lancaster, York PA. I am also expanding into more small towns in Virginia.

    Would you suggest local web pages for that as in your LA example?

    Thanks again!

  9. First of all Neil I hope you are as happy as you are helpful because you are the best and deserve all good things!

    I have been thinking how it would be possible for a company such as mine to work with you. This is what I believe would make it SIMPLE for me: Would it be possible for you to provide a direct link to a page on your Neilpatel.com that would make it SIMPLE to know if my small business could afford to work with you (because when I imagine working with the best I imagine that I cannot afford it). A SIMPLE bullet-pointed page on each of the services you recommend for a Mom & Pop (small business) and your pricing for each service, a starter package or options to choose among?

    Of course, I have visited Neilpatel.com and although it is amazing, imagine being a tech immigrant working full time with clients at your own business and trying to navigate all of your valuable information and making a decision on where to begin when you want everything! Overwhelm + overload = Shutdown. SIMPLE + convenient = Sold.

    I try to do everything you recommend, even (A & E's), but truly believe a division of your company focused on this market segment would generate massive return, and help the growing army of entrepreneurs worldwide.

    Thankfully,
    Jeanne

    PS please start with me.

    Live simply, love greatly, laugh often, learn always

  10. As always Neil is spot on with his advice
    I'm a Massive Neil Patel
    I've followed Neil for several months
    I applied everything he suggests
    km now seeing subscribers enquires and traffic
    well done Neil

  11. From technique to strategy, SEO change drastically. I always follow your tricks and apply for my client's website and got result for some. But that's all about, you must apply new things to see the result and customize your strategy according to it..Thanks For sharing.. :-))

  12. I created my Google business page, but it keeps asking me to finish my ad to finish sign up. I don't want to advertise, I just want to get the set-up complete. Can you tell me what I am doing wrong?

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