Watch behind my shoulder as I give you the complete Quora Ads tutorial from start to finish in this step-by-step video.
My goal in this video is to make this the one video that will answer all your questions so you don’t have to watch another Quora video.
We are going to cover the following:
1. How to create your Quora Ad account
2. How to create your Quora campaign
3. How to set up and install conversion tracking
4. How to create remarketing audience lists
5. How to create a lead gen campaign
Without further ado… let’s get started with this Quora Ads tutorial!
Step 1: Create your Quora Ad account
First, make sure that you have a regular Quora account.
You can sign up for one here:
👉 quora.com
This is a basic question and answer website where we’ll be making our ads so they look like they’re a part of the content.
Once you create a basic account, click on your profile icon and select “Create ads”.
Just follow the steps and fill in the blanks to create your Quora ad account – so enter the name of the account, the category, and so on.
You will need to verify your email address as well, so once you do that, you’re ready to move on to the next step in our Quora Ads tutorial!
Step 2: Create your Quora Ads campaign
Simply click on “Create Campaign” in the top-right corner of your interface and again, just follow the prompts and fill in the blanks to create your campaign.
At the campaign level, you need to select the campaign objective, which will most likely be “Traffic” if you’re just starting out. You will also set the budget here.
At the ad group level is where you set the targeting. Here you can target absolutely everyone and everywhere (broad), target your audiences (we’ll get into later on), and target a specific topic or based on keywords/questions people have been asking.
At the ad level is where you’ll create the ad creative, including images and text.
If you’re just starting out, you won’t be able to create an image ad because the logo will have to be approved.
You can also write out an actual answer and then promote that answer… so a useful tool if you want to come off as more credible/authentic.
Step 3: How to set up conversion tracking
It’s absolutely essential that you set up conversion tracking so that you can actually see what works and what doesn’t and then remove the losers…
Head over to the pixels tab at the top of your interface and create a new pixel.
If you’re not using Google Tag Manager, then you will select the manual option and then add the base code to EVERY page of your funnel.
You can also add the advanced matching code if you want to gather a bit more information about people that convert.
Click “Next” and then you have to add the actual event code to the page you want to track.
For example if you want to track how many people signed up to your landing page, you would add the “Lead” event code to your thank you page immediately after the base code.
You can check to make sure the codes were added successfully by viewing page source and seeing if the Quora Ads code has been successfully added.
If you DO have Google Tag Manager, the process is simpler – simply add the Quora ID given to you and add it to the Quora option in Google Tag Manager – they already have an integration in place so it makes it very simple.
Add the base code to “All Pages” of your website and then add the event code to the specific page you want to track.
You can hit preview mode and just confirm that the code has been successfully added.
Step 4: How to create your audiences
Now that you successfully added the pixels, you can create the remarketing audience lists.
You can select the website visitors option first and create some audiences based on certain URLs – for example people who visited your services page, or your products page, etc…
You can also exclude URLs, ie. exclude people who purchased, so you don’t have to market to them if they already bought.
With Quora Ads, you can also import contact lists and create lookalike audiences just like with Facebook, so you can import a list of people who signed up or made a purchase, and then create an audience of people most similar in characteristics to these people to remarket to later on.
Step 5: How to create a lead generation campaign
Quora loves these campaigns because it keeps people on their website.
So if you create a lead gen form, people will see that form upon clicking on the call to action button on your ad, staying on Quora and being able to fill in their details.
Once you create the form, simply create a new campaign and select “Lead Gen” as the objective.
And that’s it for the complete Quora Ads tutorial!
Additional resources:
👉 Check out my courses: ivanmana.com/all-courses
👉 ClickBank + Facebook Ads tutorial: https://youtu.be/UxTwsf8hyIg
👉 ClickBank + Google Ads tutorial: https://youtu.be/qd8dIeu4MDM
👉 Like my Facebook page!: facebook.com/onlinemarketingessentials
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Thank you Ivan for all the videos. Can you create a video on snapchat ads, I would be glad if my request is answered.
Hey Ivan, this video had explained each everything regarding Quora Ads totally. Thanks Once again. Guys those who want to learn Quora Ads I recommend this video for sure. No need to go anywhere else (Though the video is long but better than many online purchased courses)!!
Sir, Thanks a ton for such a to the point and informative video. Pls tell more about events. When we went to the Tag Manager, did we install the same Quora Pixel again ? or was it a Snippet of Thank You?
If it was the same code, then what was the need to install the same again on the Thank-You page? As we had fired it on all the pages of the website , including the Thank-You Page?
This part is unclear. Kindly clarify
Also confirm when would this all be used?
Very good video. Will check out your other ones as well. Here at 37:53 seconds you have "Create Ad set" showing up but on my dashboard, I only see "Create Ad". Is that because Quora changed this option in 2021?
Hey Ivan we need a Pinterest Ads tutorial and incorporate it with Getresponse. That is the video missing in your tutorial catalogue.
This is only useful if you already have a business to advertise right? I'm a quora partner and looking for a way to make some more money
30:31. Thank you very much!
Hey Ivan mana you are not talking about quora terms and condition my ads account gone suspend
Thanks for you video. I appreciate it. I am having an issue with the logo. I can't continue until the logo is accepted. Any work arounds you may know?
bro thank you thank you tank you verrrryyyy muchhh , i finnaly find my anwer on yoour video , thank you very much again
Great video sir , I want to run ads on Quora but I don't have gst number ….Quora is asking in billing section …is gst number mandatory to run ads in Quora …
Thanks Ivan massive value on your video. May I know what screen recorder you're using? Thanks
Hi Ivan. I set up an ad campaign on Quora and they suspended the account. An email they sent me said the reason for it was a mismatch in my account name, ad business name and website name. It seems that if everything is not the same they look at the account as a fraudulent ad account. I guess I'll have to use Quora Spaces to slowly build traffic to my site.
Thanks Ivan. You a probably the only marketing trainer that goes into every level of detail, demystifying the complexities of internet and affiliate marketing. Have a wonderful Holiday and a most Prosperous 2021
Informative video! I have a doubt. Do you recommend Native ads or Quora ads for promoting digital products? Native ads seem more leaning towards the health & fitness niche. I'm just not sure if ads related to Digital marketing products would do good on Native ads. Please let me know if you know other good ad platforms too. Thanks in advance!
Thank you for your reply to my previous question. The problem is how yo find relevant questions among millions of questions in Quora? Are there any stats, metrics for that?
Hey, Ivan thank you for this comprehensive tutorial. What I haven't seen in this video is that in the LEAD GEN campaign, is there any need for an autoresponder? How the emails are collected?
hi ivan . great video a . i did set up my ad on quora however it requires revision of ad due to having insufficient lead gen privacy privacy policy.
Do we have to pay for Quora ads or they are free ?
I had made quora ads account but now i want to delete it how can do ?
Go Ivan!!
Hey Ivan .. How to promote clickbank product through quora ads
Please make a video on reddit ads
Awesome video! Just a quick question: Are you able to create an ad for a specific answer to a question? For example are you able to create an ad to help rank for the top answer?
Great video brother! Very informative. Will be diving into your content over the next couple of weeks!
Hey Ivan, excellent video as usual. Just want to know, which software do you use to create and edit videos?
They ban me
Hey brother, quick heads up that your caption tool doesn’t like your accent or pronunciation!!! I just caught it and it’s written your name as Yvonne 😂
Thanks for the very informative video. Is it possible to direct linking Clickbank offers on Quora ?
What paid ad platform is next?
Thank you , hope you can do samething with Reddit