Search Partners Ads are something you should definitely be testing when it comes to Google and Microsoft Search Ads campaigns.
In this tutorial I explain my finding over testing and optimizing search ad partners.
Want some free ad credits on Bing and Google Search Ads to test the concepts?
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Here are the time stamps
Intro
1:00 What Are Google Search Partners
1:15 Google Search Partners
1:30 Can you see a list of Google Search Partners?
1:58 What are Bing Search Partners? (Microsoft Ads)
2:17 Example of Search Partner Ads
3:00 Quality of Search Partner Ads
3:39 Google Search Partner Ad Settings
4:38 Should You Run Search partner ads?
5:10 How to Segment traffic to see where conversions are happening on Google.
6:15 When to Turn Off Google Search Partners and How.
7:05 Microsoft Search Syndicated Search Partners and why it is Better.
7:39 How to Turn on Microsoft Bing Search Partners
8:46 Optimizing With 3rd Party Tracking
9:20 Google Conversions on Bing Ads
9:40 How to See What EXACT paretners your ads are converting on.
10:00 Strategy to Target Specific Partners That Convert.
10:40 Sample search results on a high converting search partner
11:20 How to Exclude Search Partners That Don’t Convert.
11:57 Which is Better Bing or Google?
12:15 List if Google Search Partners.
13:17 Wrap up
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Amazing video. Joey, May I know which third-party tracking tool do you use?
Out of 100 leads, how many (usually) convert into sales?
I know it depends on the niche, pricing, copywriting… I'm just asking about rough estimates.
Great video, Joey!
Great video, did not know you could stop showing on certain domains!
Hiw much is a email lead is on google or bing ads ????
Thanks for the video Joey! I've heard the search partner networks have improved greatly over the years on Google and Bing. I've seen some good results from Google when using the search partner networks, but I hadn't tried it on Bing yet. (I'll definitely be trying it now!)
Great tutorial Joey! Thanks for sharing. I recently began focusing on the search partners network also but with Microsoft Audience (native) Ads. No conversions yet, but only because I've been omitting a much needed step (a step I wasn't aware of) when setting up a direct linking campaign. But the search partners websites look very promising and I'm definitely pumped about using the search partners in 2021!