Writing content is simple, but not easy. In my experience with SEO and content marketing, having the ability to put out content at scale can have a huge impact on the amount of traffic you’ll get. So how do you scale up this effort? Today, I’m going to break down the cheapest way to write lots of content at scale.
RESOURCES & LINKS:
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Content Marketing is Changing – This is Where it is Heading in 2020 : https://youtu.be/RKnryDGr2DM
The Beginner’s Guide to Content Marketing in 2020 : https://youtu.be/3pVQm18SQok
Text Broker – https://www.textbroker.com/
Problogger Job Board – https://problogger.com/jobs/
Asana – https://asana.com/
Trello – https://trello.com/
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So, the first thing you need to know is you need to create content clusters.
You need to go in with a focus and make sure your content’s well organized. So instead of creating tons and tons of different articles on the same topic over and over, you want to create content clusters. Just like you know how Wikipedia won’t have 20 articles on Abraham Lincoln. Instead, they just keep expanding that same one. You can have one article on your main topic and then all the subsections.
Like, let’s say if your article was on SEO, you could have another article on link building, another one on on-page SEO, another one on meta tags. Right, you can even have another one on how to set up your site maps. That’s an example of doing content clusters. And that works really well.
That’s what we do at our ad agency. And each month you can focus on new keywords and variations within your cluster.
So what you want to do is use tools like UberSuggest’s to find queries that your audience is asking about.
When you go to the keyword ideas report within UberSuggest, it’ll show you all the comparison keywords, questions, preposition, even the related and suggested keywords. This will give you ideas of new term and sub pieces of content that you can end up creating. And make sure your content matches the intent of your audience.
The last thing you want to do is just write content that’s not related and is also very surface level. You want people who are very intent-based such as, someone typing in SEO agency versus just typing in SEO.
You also can outsource your content creation at least one part of it. If your content is becoming too much to handle in-house, you can outsource it through writers and editors.
You can find a ton of them through sites like Text Broker or jobs.probloger.net, that’s a job board. It’s my favorite place to find really good writers. And they’re at a low budget as well.
Now if you can’t outsource it all, you can at least outsource part of it, like the data, the statistics, academic research. Like if you want to write it internally, you can say, hey, let me go pay someone to dig up all the data and all the information so I can include it in my blog post.
The next thing you can do if you want to scale up fast is just use your generated content.
Ask people, right. Hey, do you want to write reviews? Do you want to write your experience? Do you want to guest post on our site? This works super well.
Just hit up all the other people that blog on your competitors’ websites from the guest post perspective because you’ll see guest authors on your competitors’ sites or other industry sites. And hit them up and ask them if they want to blog on your site as well. It’s a great way to get more content.
You’re already recording content for a YouTube channel and social media so you might as well use that for text-based articles as well. The average person speaks at somewhere between 125 to 150 words per minute.That’s much faster than what you probably type at.
And you can have someone do it and transcribe it for you. You can also use sites like Rev.com, where they’ll transcribe your video into text and you can have someone modify it.
The next thing you want to do when it’s coming to scaling up your content production if using a content management platform.
Sometimes a spreadsheet with all your content isn’t enough. Using content management software can be low-budget and collaborating with other key people and team members makes it really simple.
Now, the bonus tip for you guys is you can also use Trello. So when my team updates our content, because I only write four or five pieces of content in a month, but I have a team of three that are updating 90 pieces a month because we’ve noticed that we get more traffic updating our old content than writing new content.
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Still don’t understand the difference bt clusters on same topic (good) and lots of articles in same topic (bad).
You answered my question on a newer video and said I should only link from the smaller blogs of a topic to the bigger main topic blog…. but here you are saying that MOZ does the linking the other way and we should too. This has always confused me. Can you clarify?
Hey Neil, thanks for all the great advice! I have just started as a content executive and the best thing my employer has done is tell about you. You make it easier! 🙂
Hi Neil. How do I get in touch with you? I would like you to review my digital marketing signage solution for small businesses. TY
Nice video! I use Dragon Naturally Speaking, a $50 dictation program, saves TONS of time.
Please make videos about how woocommerce site can make traffic. What content should be used
Hi. I messaged you on Facebook as you requested. Waiting for your response
Sir plz tell me why cannot we use ubersuggest from Nepal. Please replay
Hello Neil, thanks for sharing such a great information. My question is little bit off topic. I have a big confusion and need your opinion on this. I'm a freelance web designer. And I want to register my company in India. But I can't understand how to name my business for branding. Should I use my name as a business name or should I find a one word business name like Google or Amazon, or should I name my business as a common name like BestWebDesigner something like that? I will really be happy if you reply my comment. Thanks. 🙂
Hi Niel, does Ubersuggest work in UAE? I've tried using it here but the data doesn't seem to make a lot of sense…
So using content clusters in WordPress should the articles be posts or pages (with parent/child relationships)?
What is the two text place you find writers? I couldn't find it online.
Hey Neil ! Can you tell me How many times in month ubersuggest updates its database because i am seeing same stats on your website but ahref keeps changing the stats.
I apologize I did reply too late, but You have chosen a very good topic
Amazing
Mr perfect
Sir, Do You Have an suggestion for any best content spinner for tier 2/3 blogs?
Thanks for this wonderful info…
Hello Neil. You are awesome . I have a query if a particular keyword shows youtube videos in top 10 results in google search result. Is it possible to outrank them by written content with good seo. And how many post to be publish for that. Plz reply Big BRO. A fan of yours from INDIA. Thanks.
Enjoyed this Video
Thanks for the tips, Neil. I too use Google speech-to-text for writing blog posts. It's really efficient. If I know about the topic, I can crank out articles really fast…!
Sir, I hate guest blogging because the time and hard work should spend to make my blog famous instead of that I have to write a blog post for another popular sites.
For an example many writers write on the medium to gain exposure but medium makes millions of dollars by these writers so, it is not right. how could we also make a site like a medium.
Every time these blogging gurus telling that you have to know your targeted audience before right a content so, how do I know about my audience . Pete cashmore of mashble had wrote 15 article per day when he had started his blog how could anyone manage to write this amount of blog posts .
If bloggers need a Google then Google also needs the content creators so, how a bloggers can not depends only a Google for a traffic is there any other sources available for traffic?
Is it really a true that some bloggers make millions of dollars a year by the blogging?
Sir, I have read on the internet that penny hoarder is making 20 million dollars by affiliate marketing I mean is it really possible?
Sir, How do you know so, much about the blogging, content marketing, digital marketing, etc. Is there any courses available to learn about this?
Please recommend some blogging books or online courses for this and please make video on the future of the blogging.
Neil thanks for your help I have just release my first video
is blogging saturated in 2020 sir….?
So informative video i never ever seen this before..
May All Your Dreams Comes True 😇😇😇
God Bless All 💓👍
why ubersugest have no data about pakistan website
Hi Neil,
Thanks for this great video!
If I was to outsource content, how would I know if the piece includes a ton of SEO keywords?
Hey, niel ..this maybe strange…if i send a PDF attachment full of 1900 words value based article 2 or 3 times a week IN EMAIL. & then pitch sell my product via email on 4th day … Will my email users consider this value that would lead to high sales or am I doing something wrong in this strategy? As every1 sends email traffic to blogs. I just build emails but super engage
As always.. great video
ty for always providing solid, practical content !
@samovens – Neil referenced u 👍☺️
Quality of writing is important. Bad writing can even make readers think your product is low-quality. If you're worried about quality, it's very cost-effective to write your own first draft and then hire a professional editor to tighten it up and add marketing power.
Is all ok Neil?
You look very tired in this video. Thanks for your great advice.
I always learn a lot from you in a breeze! TNX Neil! 😉💪👍 But just a few questions, does autoblogging still working, is google indexing? Does this could work as a base article to be updated?
I think this is great info Neil! I think this is a great tactic especially for new sites that want to generate a ton of content in the early stages.
That's a great idea to expand on a topic! 🤔
Hey Neil in ubbersuggest how much at least should be the SD is 40 OK and easy one
Hey neil i was wondering what's the best way to be a digital marketer with little to no experience. What type of job/internships should i apply for.
Would you prefer to Rank Math seo plugin for WordPress? Or we should stick with Yoast SEO plugin?
Awesome information…. very helpful