Why your small business isn't working



I’ve been selling online courses since 2019 and I made over $1,000,000. I just read a book “Building a story brand” by Donald Miller and realized I made so many mistakes. I will share my top 3 mistakes and how to fix them in this video, so it can help your small business as well.

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This video is sponsored by ZeBrand.

Time codes:
0:00 I made $1,000,000 selling online courses
0:47 Mistake #1: not thinking about the client
1:54 Mistake #2: being afraid to sell
3:19 Mistake #3: overcomplicating the marketing message
4:12 People are motivated by solving their internal problem vs solving their external problem
6:40 Create a brand story
8:16 What to think if people don’t complete your course
9:23 A $40 knife
10:43 People are not paying for content, they are paying for access
12:00 People want to be a part of a bigger movement
12:51 Don’t underestimate the motivational part
13:49 Not too much text
14:30 Have an obvious call to action
14:44 Show images of success, not text
15:21 Your customer has two problems: 1) I want to survive 2) I want to be loved

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I post daily stories about my life and business routine on my Instagram – https://www.instagram.com/linguamarina/

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– Gear for making my ‘talking head’ videos – https://kit.co/linguamarina/gear-for-youtube
– Gear for vlogging – https://kit.co/linguamarina/current-vlogging-setup

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#Business #BusinessMistakes #OnlineBusiness

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  1. Thank you marina! Very helpful ! You are an inspiration. Just a question if you can respond would be amazing. Would you recommend draper university even after Covid? I hear the atmosphere in the SV is not the same anymore. Thank you very much! 🙏

  2. YOU ARE ALWAYS ARE INSPIRATIONAL AND YOU TRANSFOM LIFES! THANK YOU VERY VERY MUCH! PRAY THAT YOU GET !) TIMES THE RETURNS. GOD BLESS YOU AND YOUR LOVED ONES.

  3. I learned a few things from your video. 2 of which are 1. You don't know much about men and 2. You don't know much about knives. lol

  4. wow amazing video marina… this video is full of gold tips… i already made money by ur "make value first than ask" tip. and im going to use ur new tips for sure. thanks

  5. My mom would've told me it's not her problem it's my husband's problem. No 1 stopping me. From doing it on my own … what an amazing mother because she has the opposite mentality of that … Growing up I thought my parents where right and it has caused me a great deal of stress and self hatred towards myself.

  6. That’s a methodology matter. You gotta motivate people to finish the course, create the environment for students. Because most “online courses” nowadays are just video books where people left one on one with the knowledge. Idk about your course. I’m just saying, there’s special profession that solves this problem ☺️😗❤️

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