Do Yourself a Favor: STOP Trying to Rank #1 For Keywords on Google (SEO Strategy 2022)



Do yourself a favor: STOP Trying to Rank #1 For Keywords on Google // What if I told you that ranking number one on Google won’t necessarily make you more money? Today I’m going to share with you why you should stop wasting your time trying to rank number one on Google.

RESOURCES & LINKS:
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Ranking #1 With a New Website on Google in 2022 | Is it Even Possible? (video): https://youtu.be/91W0sa9Qfg8

SurveyMonkey: https://surveymonkey.com/
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Can you guess how many keywords I try to rank number one for? Zero.

I don’t even track my own rankings.

Now let me break down why you should try to avoid trying to rank number one on Google for a lot of terms.

First thing, one, rank tracking is really inaccurate. So when you think you rank number one, you may not rank number one. Every region has different results because of localized search. Every person, every state, every country is looking at different results based on how they search.

Google is trying to adjust the results to be personalized to each individual.

So it’s not about trying to rank number one, it’s about trying to provide The best user experience so more people want to see results from your site versus someone else’s site.

The second thing is ranking number one, doesn’t mean necessarily mean that you’re going to get most of the traffic.

Did you know according to Ahrefs, only 49% of the time, ranking number one gets you the most traffic? That means 51% of the time, all the other spots get the rest of the traffic.

It’s not about being number one, it’s about getting most of the traffic.

The third thing is, you don’t have to rank number one to get the most traffic.

For example, there are certain keywords that I rank, let’s say, Number 3 or number 4 for, like SEO tips, but yeah, I get more traffic than the number 1 listing because I take up the rich snippet.

If you take up rich snippets, you can also rank higher. So when people are googling for a term, don’t just think about, “oh I want to rank high, I need to build more links” “I need to do more internal linking”.

Make sure your content Addresses that term. And here’s what I mean by that.

If someone’s typing keywords like SEO tips, they’re looking for SEO tips. So your article may break down seven tips that can help them out and when you clearly define these tips, you’ll notice that you have a higher chance of being pulled in as a rich snippet and that’ll help you get more traffic than if you weren’t there.

The fourth thing is not all keywords have intent.

For example, I rank on Google for terms like online marketing, internet marketing, SEO. Those terms may seem amazing and they are competitive but guess how much revenue they drive?

Very little. Why? Because anyone who searches for those keywords is looking for basic advice. There’s no intent there. People who search for SEO are looking for, “Hey, what is SEO?” “How does it work?” “How do Google rankings work?”

Those warm people that aren’t going to pay me for my ad agency, but on the flip side, if I rank for ‘SEO agency’, I’ll generate way more revenue.

So in other words, you need to look for keywords that are intent based.

And last but not least, rankings won’t guarantee your success.

Here’s what I mean. If you do all the right things to get to the top, but yet no one wants to go visit your page, you’re not going to stay at the top.

A good example of this is Ahrefs was trying for a very long time to rank for backlink checker.

They created content, internal links, they did everything that’s possible to rank at the top, but no matter what they did, they weren’t ranking.

It wasn’t that their SEO was bad, it was that users didn’t care to visit their page. And the reason being is they were looking for a free backlink checker while their tool costs money.

Once Ahrefs figured out that, “hey, we’re not doing what’s best for the user” and they gave the skimmed down version of their tool for free and they only provide, let’s say, 100 links, I don’t know what’s the exact number is but it’s somewhere around there.

What they found is, their rankings shot up to the top of page 1. Why? Because they gave users what they wanted.

So even if you do all the right things to rank at the top, but you ignore the user, you’re not going to rank, you’re not going to convert them.

You need to understand what they want. And using tools like SurveyMonkey will help you get that information.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

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Comments

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  1. How many of you try to continue to try to rank number for a specific keyword? If that's you, leave a comment below with "Yes". If it's not you, leave a comment below with "No".

  2. hi Dear Neil Patel, I'm trying to bring my keywords in the first page but it's come in the second page and again drop back and I backlink with high DA, PA site but I'm still here can you please suggest me how can I get ranking for my client…..
    waiting for your great feedback

  3. Neil, what are you suggesting, is focusing on long tail? I had read that 80% of the clicks stay up to the top 5 on the organic search page, please could you explain.

  4. Hi Neil, thanks for amazing video again.

    Quick question: Is it a good idea to copy and paste my blog articles to Medium?
    It's easier to rank with Medium but I'm afraid that Google might treat this content as duplicate and punish my site.
    Or maybe there are other issues that I don't see with this approach.

    Thanks so much man!

  5. I had said this a long time ago!!
    Just address issues, let people be aware of them…whichever method you choose BUT not writing for Algorithms.

    SEO today isn't the way to go …to a large extent.
    Dont write for first page. Everybody does.
    Do what I said earlier.

  6. Hi Neil, thanks to your videos I am getting there. I have learned so much about SEO, rich snippets, backlinks etc. I have managed to get in the google map trio. I shall send you a link to my website ( if you don’t mind) on your site. Thanks for everything.

  7. Feels like I'm chasing this impossible goal with SEO/Keywords. Today we can say stop going for #1 rankings and then google totally make a algo change in couple months where we might have to go back working for rankings. Its frustrating sometimes lol. Thanks for your videos and knowledge always!

  8. Nope I don't write to rank I write article to provide knowledge to my readers,
    Yeah at first I gave priority to money then I realized providing values is more important.
    Loved this video ❤️
    Keep bringing more.

  9. I used google ads for 1 month and yesterday I stopped using it. It was such a waste of money. I believe it is waste of money for all start ups and small companies. Because you are almost always dominated by the bigger companies. I paid more than 200 $ on this one month. And my ad was always placed on the bottom of the second page of google search. I mean who has time and patience to go and click on the company name at the bottom of the second page of google search results. So I completely stoped my google ads and will put all my focus and energy on social media advertising. For small companies and start ups facebook/Instagram are much more affordable and your ad wont be as invisible as it is on google. I think it’s best to just build the SEO year after year organically with patience.

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