According to Ahrefs, 91% of content gets zero traffic from Google. That means less than 1 out of every 10 web pages get any traffic at all. If your site is among the 9% that gets their traffic, that’s awesome and good for you. But, if you’re part of the 91% that doesn’t, it’s probably because of one of these six reasons I’m about to talk about in this video. Today I’m going to break down the six reasons why your site will never rank, and I want you to stop doing this.
RESOURCES & LINKS:
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90.63% of Content Gets No Traffic From Google. And How to Be in the Other 9.37% [New Research for 2020]: https://ahrefs.com/blog/search-traffic-study/
How To Get Featured Snippets: The Data Backed Guide [study]: https://www.authorityhacker.com/featured-snippets/
Google Lighthouse [tool]: https://developers.google.com/web/tools/lighthouse
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Reason number one, your web page doesn’t have any backlinks. This has been revealed through several studies, but one study by Ahrefs shows the linear correlation between backlinks and search traffic.
Authority Hacker ran a similar study and they found that backlinks are still the most strongly correlated factor for SEO success. What this correlation means is the more backlinks you get, the better your chances of getting organic search traffic are. Though, you don’t necessarily need to be proactive about doing outreach to get backlinks.
If you’re writing amazing content or building amazing tools, or creating an amazing product or service, or even getting press, you’ll naturally generate backlinks. And what you’ll find is, as your site, in general, generates more backlinks, all your pages, including your blog content, will start getting more search traffic and ranking higher.
The second reason you’re not getting any love from Google is you’re not leveraging search snippets.
According to Authority Hacker, search snippets can be present in as much as 75% of the top spots in the search for high-volume keywords. That’s huge. Among those, featured snippets account for 20% of all results. If you’re not leveraging things like FAQ schema markup, you’re missing out on a ton of traffic.
The third reason, the page isn’t targeting a topic with enough search traffic potential.
Ahrefs found that even when you have over 200 referring domains to any given web page if you’re not targeting keywords with enough search traffic potential you’re still not going to get any traffic. You may get some, but it’s going to be very little.
In other words, if no users are searching for a topic that you’re talking about on that page, how are you going to get any search traffic? So, what I want you to do is do keyword research.
Use tools like Ubersuggest. Put in a keyword, it’ll tell you if that keyword’s easy to rank for, getting a lot of search traffic, and all the other related terms out there that also get a ton of volume that you should be targeting.
The fourth reason? You’re not leveraging meta tags, H1 tags, and title tags to insert your target keywords. A study that I mentioned from Authority Hacker shows a strong correlation between keywords in the H1 and title tags and ranking.
Just think about it, this makes sense, right? When you’re doing a search for a term and that term is in the listing, you’re much more likely to click versus when you do a search for a term and that keyword or term isn’t in any of the listings. Now, that title tag that you’re putting on your website, that’s what Google’s pulling from.
So, when you’re doing a search on Google and you see that title, that’s your title tag in essence that they’re pulling from.
The fifth reason? You don’t have HTTPS enabled. It used to be where HTTPS was optional, but it’s not anymore. If you want to rank now, you need to use HTTPS. It’s pretty much a standard these days when it comes to SEO.
The sixth reason? You’re getting a bad score on Google’s Lighthouse audit. While this may not guarantee you good rankings, over 90% of the web pages on page one of Google have high average scores on Google’s Lighthouse audit.
And, if you want an easy way of trying to figure out your score, you can go to Ubersuggest, put in your URL, and then click on the site audit report.
The site audit report also breaks down your page speed, and it pulls it from Google Lighthouse. So that way, in one place you can get your page speed information and figure out where you need to improve.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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Producing more content is beneficial or updating content is beneficial to rank and gain authority. Because in my niche the topic is nearly finished
the link is not in the description
My site is built in HTML, not WordPress, bad?
I have 1st page rankings for several keywords in a home niche, however.. I no longer like the domain name and want to change it.. how can I do this without loosing the ranking I already have? thanks..
Hii neil,
I created a project In Ubersuggest and it is saying that reason for low traffic is my pages are blocked from search engine's, then I unable robot. TxT. Even though it is showing the same.
One thing I am using blogger not WordPress.
I saw your first video accidently. I hate your videos on the very first day. But I can't remember the reason. Then algorithm show me more & more ur videos. Now I'm addicted! Great content Neil
Y my site is not ranking sir.
Sir seo.ranking but views not getting
Sir plg make a Video on purches Expiry Domian is right or wrong ?
Hi neil. I have hosting that allows unlimited sites. However, if I sold a site, can I transfer it to the buyer's host, without it losing any rankings (which is what attracted the buyer in the first place) ?
Thank you for your great content!
Fantastic no to-do list, 😍
BTW, my website's pages get indexed on SERP, but then suddenly
they get invisible the next day, even from the webmaster also. And this happens every day (Index/Nonindex)…
what's the reason?
How can I get back links for my new blogging site?
Which is best site for image and health backlinks
Awesome thanks
Now, ubersuggest told us to upgrade….. sounds like now it's not free for us..
I disagree with you Neil. Im not a SEO expert & never paid a cent to Google or Social media.
When i search the keyword for my website in Google, it is on page one.
Neil 👌👌
Hello! I’m trying to become a blogger on my own. I want to ask you one thing. I don’t need to do JSON-LD, do I? I guess if the people who work in a company or run one’s shop could need to do it.
Hello Neil. I have a problem with backlinks. I know that our business should have about 10-15 backlinks but when I analyse the page, it says 0.
I have set backlinks to the page on our YouTube, Instagram and Facebook pages, then there are ones on Kayak, TripAdvisor and Trivago and three in the municipality websites and on couple travel blogs. All these are in the right form and lead to the page but for example Ubersuggest says 0 backlinks.
Is there a way to fix this?
You are the best
When I saw your videos I felt everything is very easy. Thanks for making such videos.
Out of these reasons, the one that is pulling me back is report from Google Lighthouse audit. I'm just tired of checking out a video that rectify such bad score more easily or maybe there's no an easy way out. Would you please do such a video, I will appreciate. I have practiced SEO for a year now but that's the only part I always fear to get into, it makes me sick
Sir, can we add schema markup to blogger?
I don't find anything about this topic
nice n logical explanation!! what should one do to outrank high DA website ? i mean other than getting quality backlinks, will adding more (fresh )content and optimising seo (on-page) do it?
Thanks Neil
This is the most important tool my vid is num 3 for its keyword as I learned ranking
Hey, Neil, do you have a link for UberSuggest that I can use? Sorry, not seeing one in the description?
I launched the Wuhan virus map and am struggling with ranking it. I guess this video will help me a lot thanks Neil
Fantastic SEO advice in this video!
👊👊
This inspires to make even MORE videos on my channel!!
How long you guys been following his channel?
😍
sir i am new blogger and just started new tech website where i do phone review but where i can use free phone pictures without any copyright
Nice basic checklist, as always : thanks 🙂
As usual another super informative video neil. if i put hyperlink (relevant) in the first para of the blog. will it increase bounce rate??
I consider you as my mentor and role model in this line. I have learnt a lot from you. mr perfect
Thanks for sharing this knowledge
Hey niel, I created some backlinks on web directories and before creating backlinks, my website was ranking on 29 number and now it is not in top 100, so please suggest me that if it's normal and my article will be back on google or it will have impact on my website