Google has over 3000 algorithm changes that they release each and every single year. That’s a lot of algorithm changes. You already know SEO changes so frequently because of the number of algorithm changes that Google releases. Now sure, most of them are small but these large ones can have a massive shift in your rankings. So how do you prepare for it in 2022? What else is going to change in 2022?
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The first thing you need to get used to and this is the first trend is that your rankings are going to Seesaw. But if you do the right things and you continually put the user first and you’re doing all the right SEO stuff, typically, if you fast forward a year from that day, your rankings will be up. Your traffic should be up as well, but you need to get used to them seesawing and be okay with that. That is going to be the new normal.
Trend number two, positioning will be more important than ever and that first spot is going to be the Holy Grail in which that’s what you need to shoot for and aim for. It’s going to be really hard to get there.
So you want to take that top spot because they’re putting in other stuff that decreases traffic. Now it doesn’t mean SEO is dead. There’s still more and more people coming online, more people using Google, more people searching, so you can still do well if you’re in position two or three or even on page one. But number one has a massive, huge difference from being on number two or number three or number four even if it’s still on page one.
Trend number three, user experience is now SEO. So if you want to do really well, you need to optimize for mobile. And I’m not just talking about paid speed or your links or can people read your site on mobile or is it loading fast? I’m talking about the overall experience. If you don’t optimize for experience, you’re going to lose in the long run.
Trend number four, the riches are going to be in the niches more than ever, especially with SEO. And here’s why. You need to focus on building niche sites. It’s not about building a Wikipedia type site. If you want to do that, that’s great but because there’s over a billion blogs and a ton of sites and a ton of competition, they want to rank authority sites more than ever and it typically, from what we’re seeing is people who focus on one niche tend to be better, well versed around that niche, not always the case, but in many cases. And they tend to be more of a quote unquote authority.
Trend number five, content length won’t matter as much. Get to the point with your content. So don’t obsess about word count or keyword density, obsess about the quality of your content and are you getting the user what they’re looking for as quick as possible.
Trend number six, you won’t have to build as many backings. So it’s better off just releasing your content, not building links and letting it happen organically. And then over time, sure do the manual outreach, but let your content sit there for three to four months before you even start that manual outreach.
Trend number seven, branding won’t be enough. You need to be a authority within your niche. So make sure you go and focus on being the end all, be all expert within whatever niche you’re in.
Now here’s a bonus trend for you. We’re seeing that businesses are going to have to start thinking about global SEO from day one. So from day one, you need to start thinking about global SEO as your strategy instead of just SEO within your region. And you’re going to have to look at things like translations and especially updating and repurposing your content in all of these regions as well.
Now, if you have any questions about the future of SEO or what’s happening, leave a comment below. I’ll answer it.
00:00 – Introduction
01:29 Trend 1 – Your rankings will Seesaw
02:13 Trend 2 – Position 1 Will be more valuable than ever
03:50 Trend 3 – User experience in SEO
04:51 Trend 4 – Riches in the niche
06:03 Trend 5 – Content length won´t matter as much
07:02 Trend 6 – You won´t need as many backlinks
07:57 Trend 7 – Branding won´t be enough
08:30 Bonus Trend – Businesses will go global with their SEO from day 1
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Nice video teaches ways to develop a commercial startup.
What advice do you have for Best SEO practices for an existing website that's merging with a new website?
Please give me your phone number or your Whatsapp
Hey Neil I would be very excited to know how do you see the future of local SEO for small business owners and agencys who serve them?
As always great tips. I will keep all 8 of them in mind moving forward. Thanks for sharing!
Thanks so much for your In-depth insights.
👍
Does google release changes in its algorithm at one time or over a span of time like in one year? like you mentioned in that video for 2021.
Thank you for educating people, this is what they need the most while world is changing constantly.
Hey Neil was wondering 💭 what you think of the Google messaging (Chat) for some SEO building. I heard that google is looking for authentic conversations to create more signals.
Would love to see a video on this subject.
Thank you,
Have a nice day
I wonder where you can read about all these changes that GG applies? Or you just test it out? 😀 @Neil Patel
Neil, great videos always. Question, do you think a company could rank on page 1 only through organic methods, or is that a waste of time and they need to combine it with other strategies?
Does Google have a limit on indexing content?
Please tell us how to deal with rating cheating?
One of the BEST SEO videos!! Thank you for your insight and getting to the point… super helpful !
– Ashley from Adventure Encounters
It would be interesting to know something about indexing of passing)
I feel your speach always complicated
Hi Neil, thanks for the information! I think SEO technique still works on search but it appears to be less relevant for merchants because Google is losing purchasing traffic to online marketplaces. The intention of getting traffic is to get customers who are looking to buy. There seems to be a growing trend of consumers gg directly to marketplaces e.g. Amazon, Shopee, Lazada to search for the product rather than searching for them thru Google. For a merchant, SEO on Google is getting less attractive and advertising on Google is having less ROI over the years. What's your view? TIA
thank you foe sharing your knowledge . need to know about future SEO on page SEO and off page SEO
Thank you for this it's very much appreciated. How is best to tackle a massively over saturated niche. I'm a pro wedding photographer, however 2020 an 21 it seems any one with a camera is a wedding photographer. It's crazy and the cheaper options to brides are pushing us down on the serps, any advice?
Hi Neil Sir,
Great tips. Really informative.
What should we do for translating our website contents?
Hi Neil. It would be great if you could make a video on 'how to do breadcrumb schema' in a Web page.
Hi Neil,
If backlinks are not so important then how DR of website will be improved?
Thank you for this. How do you add translation option on website?
Great video but I disagree with not buying backlinks. If you’re in a highly competitive market like finance, crypto, casino, health etc. you won’t make it by just doing outreach yourself. You’ll need to buy to compete in alot of markets.
Hi 👋
Thanks nail 👌 I have a question . We have a legal music website and our competitors released some content from Artist X , sooner than us ( some years sooner than us) . And we do it now and release that content too ( but now ) . What is your advice ?
1- Shall we focus on some Artists even our competitors have a legal archive from lots of artists??
2- shall we focus on contents that they ( our competitors ) never work on it ??? Or keep going to making full archive of artists such as our competitors ( but not copy it , in our way ) .
Hey that was really informative
Thanks Neil. One question: can a website with a domain authority of 20 -25 outrank a page one website which has a domain authority of 50+? If I focus on building quality content and just a few high DA links over time, is it still possible to outrank such sites?
Do you think technical SEO will become more important in the upcoming years?
It would be interesting to know about indexing of passing, have you already implemented it?
This was so much valuable.
My favicon is not index in google showing globe icon . Please help me to fix this issue.
what is the translation at the last point?
What can you tell about mobile-first indexing? It is already working?
Does content length matter in the case of a food video blog for SEO rankings? OR Just Recipe video, ingredients list, and procedure will be enough to rank in the top 3 positions or 1st page in SERP
Tell us about EAT and YATI algorithms, especially interesting how to increase EAT!
Recently I heard about AMP technology, but did not quite understand its features, can you tell us about it in the connecting videos?
Is Passage Indexing already working now?
Can you tell something about CTR?
How to use long-tail keywords now?
It's good to see how you always add the content with data and references in your videos.
My Green Day fan site was on the front of Google back in the late 90's, I remember those days.
Another interesting topic about linking and referencing queries!) Can you tell us?
Is mobile-first indexing already working?
Do you know anything about the new E-A-T?
How to optimize a website for Google E-A-T requirements?