My 7 Favorite Free SEO Tools to Get Page 1 Rankings on Google

My 7 Favorite Free SEO Tools to Get Page #1 Rankings on Google | SEO takes too much time to do it manually, and if you unautomate a big chunk of your SEO work, you don’t need to break the bank to do it. Over the last sixteen years of being a SEO, I figured out the right tools to use to help you rank number one on Google. Today, I’m going to share my seven favorite free SEO tools that’ll help you get on page one of Google.

Mailchimp –
ConvertKit –
Ubersuggest –
MozBar –
Reddit –
Quora –
Yahoo! –
Panguin –
Markup Helper –
Ubersuggest Keyword Ideas –

Now, before I dive into the tools, I’m going to break down them into three main categories. They’re going to be keyword research, then I’m going to go into link building, and then technical SEO.

So the tools will fit into one of those three categories. So let’s first start with keyword research.

The first tool I have for you is FAQ Fox. Most people think only as keywords instead of thinking of problem.

When someone’s looking for a new phone, chances are they’re not satisfied with their old phone. When someone’s looking up a math equation, chances are they don’t know the solution, hence, they’re looking it up.

FAQ Fox finds you questions that people want to be answered based on specific site that you want information from.

The second tool that I have for you is Ubersuggest Keyword Ideas. Ubersuggest has recently expanded its database from being a simple keyword tool where it has just basic terms, seed terms like marketing, to now over 1.2 million suggestions per keyword.

My favorite feature within the Keyword Ideas Report is the Comparisons Report, and the reason being is it’ll give you all the keywords that are comparison-based.

Typically, when someone’s searching for comparison-based keywords such as “Mailchimp versus ConvertKit,” they’ve already determined that they’re going to make a purchase.

The question is, what solution are they going to make?

Now, with Ubersuggest, it also shows you the search volume, the paid difficulty, the organic difficulty, and it even shows you all the other sites that are ranking, as well as how many backlinks they have, as well as social shares.

The second category of tools I have for you are related to link building. One of my favorite tools out there is a MozBar.

So the more authority that these sites have, and the more relevant they are, and when they link to you, it’s going to do way better than, let’s say, if Joe the Plumber linked to you.

See, with the MozBar, whenever you visit any website, it’ll tell you their domain authority and their page authority. It’s great to know which sites you should be focusing on when it comes to your link building versus which sites you need to ignore because it’s just not worth the time and effort.

The next tool I have for you is Backlinks by Ubersuggest. It’s another great tool!

All you have to do is go to Ubersuggest, type in a URL, click on the Backlinks button in the left navigation. When you do that, you’ll see the Backlinks Report. It’ll tell you the domain score of the site. It’ll tell you the authority of all the URLs linking to that site. It’ll even tell you the anchor text, the link growth over time, how many new links are getting over each and every single day, and how many links are losing each and every single day.

You’ll even see anchor text. You’ll even see things like how many no follow links a website has versus do follow, when these links first came to that site, when they link out. You’ll see when the link is also lost, the exact date.

Now, what I mainly use the Ubersuggest Backlinks Report for is typing in my competitor URLs, seeing what pages on their site are popular, what’s getting the most links, and I typically start from there.

The third category of tools I have for you are related to technical SEO. So let’s start with the Panguin Tool.

The next tool I have for you is Structured Data Markup Helper.

Look, if you want to maximize your voice traffics, over 50% of the searches now are voice-based, this will help. If you want things like rich snippets,if you want those star ratings, you need Structure Markup.

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What do you think?


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  1. Hi Sir My question is about content copyright issue. Like if a reputed website has an article. If we check in plagiarism checker then it shows 10% unique sometimes 20,30, 70 and any other number. So like if we use that 70% unique article and after few changes make it 100% unique as per plagiarism checker. So there will be any copyright issue on this content or not. Because after few changes it's now 100% unique as per plagiarism checker. If this article can give an issue. Then how can we trust on writers that they are writing manually or not. Because they are also doing the same thing. Like they select the article which is unique by 50%or more and after few changes they makes it 100% unique as per plagiarism checker and delivers that article. Plz sir give me clarity about this. Also make video on it if possible so we can understand better. Because this is very confusing. Maybe other also can have the same question. Sir Hope you give the reply to me about this.

  2. Can't agree with using MozBar. Great team at Moz, but building your links based on a third-party metric isn't a recipe for success. You could be linked on a DA45 website, but if it's a about cooking and your site is about stocks, that link is worth *next-to-nothing*. Base your links on relevance, not somebody else's metric

  3. Neil, thanks for your video. I am on your Ubersuggest site using the Site Audit. The main issues with my site it says low word count. I notice that the most of the pages that have a low word count are the category pages. I have ecommerce stores and the category page doesn't normally have a whole lot of content like the product pages do. What do you suggest for those of us with ecommerce stores as far as content on category pages. Thanks!

  4. Hey Neil, great video, didnt know this Penguin tool, sounds great! I have a question about Ubersuggest if you would: why does the "On page SEO score" (on the overview section) always have that green label that says "Great!" no matter how bad the website's SEO is? Not very helpful when you are tryng to convince a potential client how messed up their website is… No matter how messed up the website is, i always see that green label… Would appreciate your input very much. Thanks

  5. Hi Neil Patel thank you for your great content, I have contact your agency 2 times for a new project but tell now no body call me back , itโ€™s normale to take a long time to answer me ?

    Best regards

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